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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Third 1987 Buick Regal GNX will be auctioned in January

A member of the 1987 Buick press fleet is hitting the auction block next year and it's a rarified gem: a low-mileage Regal Grand National GNX, serial No. 003 and one of just 547 models built for that year, and the last of the traditional body-on-frame, rear-wheel-drive Grand Nationals. It'll be auctioned at the Barrett-Jackson Scottsdale Auction in January. The GNX No. 003 was loaned out to publications including Autoweek, Motor Trend and Road & Track, where it racked up around 8,200 miles. "Through it all, a constant sad undertone was the understanding that 1987 was to be the final appearance of the traditional body-on-frame, rear-wheel-drive G-body (which also underpinned the best-selling Chevy Monte Carlo, Pontiac Grand Prix and Olds Cutlass)," reads a the description published on Barrett-Jackson's website. "A totally redesigned W-body Somerset Regal, with front-wheel drive and unitized body construction, was slated to replace the popular midsize Buick in 1988." So Buick opted to make "a Grand National to end all Grand Nationals" with the '87 GNX, partnering with ASC/McLaren to equip them with wheel lip flares, fender vents, 16-by-8-inch BBS rims and more aggressive tires. It left untouched the Grand National's standard Sequential Electronic Fuel Injection 3.8-liter V6 but added a larger Garrett T-3 turbocharger with a ceramic impeller, a larger intercooler, more aggressive fuel, spark and waste gate tables, and a dual exhaust system that boosted output from 235 horsepower and 330 foot-pounds of torque to 276 hp and 360 lb-ft. That was enough, Barrett-Jackson reports, to make the performance coupe quicker and faster in quarter-mile tests than the Ferrari F40 and Porsche 930 Turbo. After making the test-drive rounds in the automotive media, the car sold in 1988 as a brass hat/company official car to Fischer Buick in Troy, Mich. with approximately 8,200 miles on it. From there, it quickly sold to a local resident who drove it very little, and sold it in the spring of 1989. Since 1992, it has reportedly been kept in climate-controlled storage, totally original, unmodified and undamaged, with just 10,790 miles on the odometer today. It recently underwent a complete mechanical service and cosmetic reconditioning. You can check out the listing on Barrett-Jackson here. The first '87 GNX ever produced resides in the General Motors Heritage Collection and No. 002 is at the Sloan Museum in Flint, Mich. Interestingly, another '87 GNX, No.

Buick Adam a reality after all... but only in China

General Motors may have parred down its brand portfolio, but it still has more under its umbrella than most. That's why, while a company like Ford might market the same vehicle under its own name in markets around the world, GM uses different brands in different markets. But no two are aligned quite as closely as Opel in Europe and Buick in the United States and China.
What we know here as the Buick Regal is sold overseas as the Opel Insignia. Our Encore is their Mokka. Verano? Astra sedan. But one thing we don't get here is the Opel Adam. The diminutive city car is GM's take on the Mini Cooper, Fiat 500, Citroën DS3 et al. Launched at the 2012 Paris Motor Show, the Opel Adam is named after the company's founder (like an ironic thumbing of the nose to the Ferrari Enzo). But while it's sold, like most Opels, in the UK as a Vauxhall, the prospect of it porting over to Buick seems slim to none. Right?
Sorta. While the Adam isn't likely to come Stateside, the latest reports (as yet unconfirmed by GM) suggest that The General is planning to sell the Adam in China where the Buick brand is also a strong seller. Local production could ensue, with prices targeting the Fiat 500 and engines - according to CarNewsChina.com - to include inline-fours displacing 1.2 and 1.4 liters with 69 and 100 horsepower, respectively.