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Buick begins offering 24-hour test drives
Mon, Jul 20 2015Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:
2024 Buick Encore GX Cupholder Mega Test: Will the Nalgene bottle fit?
Tue, May 30 2023I recently reviewed the 2024 Buick Encore GX in its new Avenir trim, appreciating the updates from its mid-cycle refresh and assessing its comfortable driving style. What I didn't dive into, however, were the cupholders. Specifically, I wanted to know if it could accommodate in a convenient location what is my favorite hydration facilitator, a 32-ounce Nalgene water bottle. This, like other oversized water bottles, often can't find a cupholder that will fit it. Its a particularly American problem (we're more obsessed with cupholders than other markets), so can this American budget-luxury crossover satisfy my own obsession with this big, dumb bottle? Let's find out. Ideally, we could put it in the front cupholders. Few vehicles' cupholders are big enough, though, with the Chrysler Pacifica, Lexus GX and Toyota 4Runner being notable exceptions. We can't add the Encore to that list, unfortunately. The cupholders are far too small. Usually, the second best option, if possible, is to put it in the front door pocket. Voila! It fits. No Nalgene rolling around on the front passenger seat in this Buick. But what about in back? The center armrest in the Encore GX is a fine place to rest one's elbow, but what about a big-ass bottle of water? Alas, the rear cupholders are equally dinky as the ones up front, which is often the case. The last-gen Toyota Tundra was an exception, where the rear cupholders were bigger than those up front which is super weird to me. I'mm looking forward to see what's what with the new Tundra. The rear door pockets are much smaller than those up front. This does not look promising. It's just big enough that I can wedge the bottom of the bottle inside, but not big enough to keep it there when the car is in motion. Sorry backseaters, you'd better settle for your lesser bottles, suckers. I had almost overlooked this little cubby in between the front cupholders and center console armrest. It's an odd shape, but with some luck, the Nalgene will fit. That's the ticket! This is even better than putting it in the door. It's not the most secure fit, but it's not so huge a space that the bottle knocks around and falls over with every input to the steering wheel or pedals. This ended up being where I put the Nalgene every time I drove the Encore GX, and, subsequently, I remained content and adequately hydrated. And the cupholders remained open for alternative beverages. Interested in more than just the cupholders?
GM won't really kill off the Chevy Volt and Cadillac CT6, will it?
Fri, Jul 21 2017General Motors is apparently considering killing off six slow-selling models by 2020, according to Reuters. But is that really likely? The news is mentioned in a story where UAW president Dennis Williams notes that slumping US car sales could threaten jobs at low-volume factories. Still, we're skeptical that GM is really serious about killing those cars. Reuters specifically calls out the Buick LaCrosse, Cadillac CT6, Cadillac XTS, Chevrolet Impala, Chevrolet Sonic, and the Chevrolet Volt. Most of these have been redesigned or refreshed within the past few model years. Four - the LaCrosse, Impala, CT6, and Volt - are built in the Hamtramck factory in Detroit. That plant has made only 35,000 cars this year - down 32 percent from 2016. A typical GM plant builds 200,000-300,000 vehicles a year. Of all the cars Williams listed, killing the XTS, Impala, and Sonic make the most sense. They're older and don't sell particularly well. On the other hand, axing the other three seems like an odd move. It would leave Buick and Cadillac without flagship sedans, at least until the rumored Cadillac CT8 arrives. The CT6 was a big investment for GM and backing out after just a few years would be a huge loss. It also uses GM's latest and best materials and technology, making us even more skeptical. The Volt is a hugely important car for Chevrolet, and supplementing it with a crossover makes more sense than replacing it with one. Offering one model with a range of powertrain variants like the Hyundai Ioniq and Toyota Prius might be another route GM could take. All six of these vehicles are sedans, Yes, crossover sales are booming, but there's still a huge market for cars. Backing away from these would be essentially giving up sales to competitors from around the globe. The UAW might simply be publicly pushing GM to move crossover production to Hamtramck to avoid closing the plant and laying off workers. Sales of passenger cars are down across both GM and the industry. Consolidating production in other plants and closing Hamtramck rather than having a single facility focus on sedans might make more sense from a business perspective. GM is also trying to reduce its unsold inventory, meaning current production may be slowed or halted while current cars move into customer hands. There's a lot of politics that goes into building a car. GM wants to do what makes the most sense from a business perspective, while the UAW doesn't workers to lose their jobs when a factory closes.
