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Last-ever Buick Grand National heads to Barrett-Jackson auction

This 1987 Buick Grand National brought the curtains down on a heap of General Motors history. When this black beauty rolled down the line at 5 p.m. on December 11, 1987, it represented the end of manufacturing at GM's Pontiac Assembly Plant after 60 years building cars. This was the last car to sit on GM's G-Body platform, having supported legendary names like Monte Carlo, Cutlass Supreme, and Regal. And this was the last-ever Buick Grand National, a big coupe that in just five years on the market had helped make the Buick Regal lineup an object of sincere lust among enthusiasts. Powered by a 3.8-liter turbocharged and intercooled 3.8-liter V6, the engine made 245 horsepower and 355 pound-feet of torque. The only car above it in the lineup was the exceptionally rare GNX, which made 276 hp and 360 lb-ft. The Buick Grand National is headed to the Barrett-Jackson auction block in Scottsdale next month.    Louisiana resident Bob Colvin bought this car from the factory. The Drive spoke to Colvin, who explained that then-GM President Roger Smith told him he could have the penultimate Grand National, but Buick planned to put the last car on display. When Colvin arrived at the plant, though, Colvin said the plant manager told him, "I'm running this plant and you've gone through the effort to be here. It will be a real celebration," and got him the last car made. As proof, a GM film crew followed the car down the line, plant workers and two GM execs signed various parts of the engine, including current GM President Mark Reuss. The car comes with all of the autographs and signage the autoworkers created to go with the car, as well as the original window sticker. Colvin and his wife built an addition onto their house to display the car. Save for a trip to the Buick Centennial Celebration in 2003, the Buick has lived in its special place all its life and has just 33 miles on the odometer. Behind the new-car plastic that shrouds the interior, the only flaw appears to be a tiny crack in the steering wheel center cap where a bolt might have been overtorqued. The car is being offered with no reserve, the pre-sale estimate landing right around the $500,000 mark. That would about double recent auction sales for low-mileage GNX's this year, but there's every reason to believe this car's one-of-one place in history could get auction paddles waving. 

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

GM issues CUV stop-sale due to Goodyear tires [UPDATE]

UPDATE: A previous version of this story incorrectly stated that only 6,281 tires were installed on the CUVs, when in actuality, there were 6,281 CUVs affected by the stop-sale order, totaling 25,124 tires. The story has been edited to reflect this. General Motors has issued a stop-sale order on some 6,300 of its Lambda platform crossovers due to a pending recall on their 18-inch Goodyear Fortera HL tires. The affected vehicles include all three flavors of GM's large CUV platform, consisting of the 2015 Chevrolet Traverse, GMC Acadia and Buick Enclave. Goodyear is recalling a total of 48,500 Fortera HL tires after discovering "very small" cracks in the tread, found during internal testing. Of the affected tires, 32,100 were made for GM, Goodyear told Automotive News. According to GM, 6,281 CUVs were fitted with the questionable rubber, totaling 25,124 of the company's 32,100 tires. The remainder were stocked as replacements, a GM rep told Autoblog. The remaining 16,400 tires were built specifically for the aftermarket. Goodyear reports that the cracks do "not indicate a safety issue." Meanwhile, a GM spokesman told AN that stop-sale "will eventually lead to a non-compliance recall by GM." Featured Gallery 2015 Chevrolet Traverse View 21 Photos News Source: Automotive News - sub. req. Recalls Buick GM GMC Safety Crossover gmc acadia chevy traverse goodyear