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Buick has best sales year ever, delivers over 1M cars globally
Wed, 08 Jan 2014If there are any lingering doubts why General Motors held onto Buick while killing Pontiac, Hummer and Saturn, one only has to look at the sales numbers from 2013 for the real answer. Thanks largely to strong sales in China, Buick set a global sales record last year by selling more than one million vehicles.
The lion's share of Buick sales came from China, which sold more than 809,000 units - about four times more Buicks than were sold in North America as a whole. In the US, the Buick Encore accounted for almost half of all US sales with 97,311 units as Buick spent the summer trying to keep up with demand of the subcompact crossover. Likewise, China-only models like the GL8 minivan and Excelle sedan (same as the US-spec Verano) were strong sellers in that market.
For good measure, Buick more than doubled its sales in Mexico with 2,319 units. Scroll down for the full press release.
Despite strong profits, GM still fighting flat market share
Fri, Jan 17 2014Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits
2015 Buick Verano gets styling tweak, loses 6-speed manual
Fri, 06 Jun 2014Well, all good things must come to an end. For 2015, the Buick Verano's experiment with a manual transmission will cease, as the American manufacturer has announced it will discontinue the 6MT in the turbocharged version of its compact sedan. According to Buick, the take rate on the Verano Turbo 6MT was (unsurprisingly) low, leading to its discontinuation.
That's not the only bit of news for the Verano, though. After a few years on the market, Buick has seen fit to refresh the popular sedan. The visual changes aren't huge, really, with subtle tweaks to the headlights and taillights. We'd bargain that the average passer-by wouldn't notice a difference between the two.
The main aesthetic change is a new appearance package, available on the mid-range Convenience and Leather option groups. Unimaginatively called just that - Appearance Package - it offers up a new paint color, Desert Dusk Metallic, as well as a grille treatment and a rear spoiler. The new package is, however, limited to naturally aspirated models.