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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

1987 Buick Regal GNX driven just 54.8 miles heads to auction

The previously unimaginable prices for seemingly anything on any number of wheels continues to lure garage queens into the open. Here we have another Buick GNX headed to auction, this one Mecum's Summer Special in Orlando from July 6-9. Buick only made 547; it feels like half went to owners who never drove them. The last GNX auction we covered, in 2019 on Bring a Trailer, ended up grossing $200,000 for a model with 8.5 miles. This example has been driven much harder than that, praise be to enthusiasts, with 54.8 miles on the odometer. That means the original owner, who kept the coupe until 2017, got more than six times the use out of his GNX than the 2019 owner. Way to go. For those who haven't attended any classes on the Buick Regal GNX, allow us to summarize the subject matter. When Buick greenlit "a Grand National to end all Grand Nationals," out came the one-year-only 1987 GNX. A racier brand back then, it partnered with ASC/McLaren to work up the wheel lip flares, fender vents, 16-by-8-inch BBS rims, more aggressive tires, and the interior treatment. The Grand National trim used a 3.8-liter V6 making 245 horsepower and 355 pound-feet of torque hooked to a four-speed automatic. The GNX benefited from a larger Garrett T-3 turbocharger with a ceramic impeller, a larger intercooler, more aggressive fuel, spark, and waste gate tables, and a dual exhaust system that boosted output to what some say is an underrated 276 hp and 360 lb-ft.  This GNX headed to auction spices up the standard specs with the original order paperwork, window sticker, dealer invoice, ASC documentation, a GNX coffee table book, and a GNX jacket. That jacket could be the denim one or the high school varsity jacket with the cloth front and back and leather(ish) sleeves, which, sadly, didn't include Buick's attacking eagle logo of the time. We'd mention the black and sand gray cloth interior, power driver's seat and mirrors, and Delco Concert Sound stereo, but it's likely that the future owner won't spend much time with them. Likely fated to be a garage or show queen again, the jet black paint, "original parts stickers still affixed on suspension," and "original chalk markings throughout" will be the major points of interest. Mecum doesn't give a pre-sale estimate for this GNX, so we'll be waiting to find out if the 2019 sale price was an anomaly — well, more of an anomaly — or the new benchmark.

2017 Buick LaCrosse First Drive

The 2017 Buick LaCrosse seems destined to never get the credit it deserves. It's bound to be dismissed as just another full-size sedan relic, ignored by those who habitually visit their Lexus dealer every few years for a new ES. This new LaCrosse will inevitably be overshadowed in the Buick showroom by SUVs and never fully appreciated by the majority of its buyers who simply want a big, comfy, and quiet car. That destiny would be a shame. The completely redesigned LaCrosse is now a legitimate luxury car, not because advertisements say it is, but for the way it drives, the way it looks, and the way it cossets you inside. The former is really the most impressive, since it's also the most surprising. During the LaCrosse press launch in Portland, Oregon, Buick boasted how comfortable and exceedingly quiet the car is, and indeed, it isolates road imperfections and allows for a pair of low talkers to converse in subdued tones. The big Buick sedan's low-effort steering will also satisfy the nice-and-easy tastes of most drivers. The best way to describe driving the LaCrosse is "unwaveringly pleasant." Yet, during that pleasant drive, road dips and mid-corner undulations don't make the comfort-tuned suspension bob and bound like its competitors might. Its body control and generally planted nature encourage speeds and confidence to creep ever so higher through successive sweeping corners on Oregon's densely forested Mist-Clatskanie Highway. Even that low-effort steering demonstrates precision, linearity, and just enough feedback to further spur on such a pace. This unexpected capability is best observed on cars equipped with the optional 20-inch wheels, which supplant the standard 18s and, more importantly, bring with them Continuous Damping Control (CDC) and GM's HiPer Strut front suspension, which is designed to quell torque steer and further improve cornering grip. You don't even have to engage CDC's firmer Sport mode to appreciate the LaCrosse's surprisingly sharp road manners. "We unleashed the engineers," chief engineer Jeffrey Yanssens said after our test drive. "I told them, 'I don't care how much it costs. I want you to know your system and I want your system to be the best it can be. What do you have to do to make that happen and what can I do to enable you to make that happen?'" Yanssens is honest and clearly proud of his team's work.