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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2017 Buick LaCrosse First Drive

The 2017 Buick LaCrosse seems destined to never get the credit it deserves. It's bound to be dismissed as just another full-size sedan relic, ignored by those who habitually visit their Lexus dealer every few years for a new ES. This new LaCrosse will inevitably be overshadowed in the Buick showroom by SUVs and never fully appreciated by the majority of its buyers who simply want a big, comfy, and quiet car. That destiny would be a shame. The completely redesigned LaCrosse is now a legitimate luxury car, not because advertisements say it is, but for the way it drives, the way it looks, and the way it cossets you inside. The former is really the most impressive, since it's also the most surprising. During the LaCrosse press launch in Portland, Oregon, Buick boasted how comfortable and exceedingly quiet the car is, and indeed, it isolates road imperfections and allows for a pair of low talkers to converse in subdued tones. The big Buick sedan's low-effort steering will also satisfy the nice-and-easy tastes of most drivers. The best way to describe driving the LaCrosse is "unwaveringly pleasant." Yet, during that pleasant drive, road dips and mid-corner undulations don't make the comfort-tuned suspension bob and bound like its competitors might. Its body control and generally planted nature encourage speeds and confidence to creep ever so higher through successive sweeping corners on Oregon's densely forested Mist-Clatskanie Highway. Even that low-effort steering demonstrates precision, linearity, and just enough feedback to further spur on such a pace. This unexpected capability is best observed on cars equipped with the optional 20-inch wheels, which supplant the standard 18s and, more importantly, bring with them Continuous Damping Control (CDC) and GM's HiPer Strut front suspension, which is designed to quell torque steer and further improve cornering grip. You don't even have to engage CDC's firmer Sport mode to appreciate the LaCrosse's surprisingly sharp road manners. "We unleashed the engineers," chief engineer Jeffrey Yanssens said after our test drive. "I told them, 'I don't care how much it costs. I want you to know your system and I want your system to be the best it can be. What do you have to do to make that happen and what can I do to enable you to make that happen?'" Yanssens is honest and clearly proud of his team's work.

Thanks for keeping us on our toes, Detroit Auto Show [w/poll]

Here at Autoblog, we love unexpected debuts at auto shows – and judging by our Detroit Auto Show comments and traffic, you do, too. Surprise reveals have been fewer and farther between in recent years with so many ways for vehicles to be teased or leak out, but this week's show has been a revelation. More to the point, it's been a series of revelations, with automakers from around the globe successfully delivering a brace of concept and production surprises. It's made our jobs a lot more exciting and challenging this week, and even though it's actually more work to react and run-and-gun when the sheet is pulled on a surprise reveal than it is to publish an already-written embargoed story, we've had more fun covering this show for you than any domestic show in memory. We hope you've enjoyed the surprises along with us. To that end, borrowing the words of an unnamed automaker PR flack, we'd like to thank the following automakers for enduring "mountain of antacids" and that "creeping sense of paranoia" necessary to keeping ones' wares totally under wraps until the sheets are pulled off the sheetmetal: Buick Avenir concept Chevrolet Bolt concept Ford GT concept Ford Mustang Shelby GT350R Ford F-150 SVT Raptor Hyundai HCD-15 Santa Cruz concept And while we're at it, we'd like to throw in an shout-out to Detroit's substantially revised and revitalized Cobo Center, and in particular, the redone Michelin media center, which is arguably the single best accommodations for writing show stories that we've encountered on the entire international circuit. Well done, everyone. Thank you, and keep the surprises coming. Auto News Detroit Auto Show Buick Chevrolet Ford Hyundai Volvo 2015 Detroit Auto Show