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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Two nearly new 1987 Buick Grand National 'twins' found in garage after 30 years

Back in the '80s, a Buick Grand National could leave a lot of vehicles in its dust. The final, 1987 version of the menacingly styled performance coupe produced 245 horsepower and 355 pound feet of torque, and it was never designed to sit still, let alone for 30 years. But two low-mile Grand Nationals did just that. At the time, it was widely known that nothing like the Grand National would be built again, as the Regal platform would be moving to front-wheel drive. So a lot of buyers stockpiled Grand Nationals and rarer GNX versions with the idea of making a buck on them when they gained value. Some people even bought several. That's what happened to these two cars, recently unearthed from their slumber. Thirty years of storage has turned them into barn finds instead of showroom beauties, and they haven't exactly been flawlessly preserved. A story reported on gm-efi.com shows the cars – the "Twins," as they're called – parked side to side, the way they were laid to rest decades ago, with thick dust on them. Two enthusiasts, Shawn Matthews and William Avila, originally contacted the owner, who had posted them for sale on Facebook with a staggering $200,000 asking price. After inspecting the cars and confirming they were legit, the prospective buyers managed to strike a deal for an undisclosed sum. The story does say the seller was a bit eccentric, demanding money in hand before the cars could be touched at all, but the cars were eventually acquired and transported to a shop for desperately needed refurbishing. Time has caused the headliners on both cars to droop, and it's obvious all gaskets and fluids will need to be addressed, but both cars have extremely low odometer readings: One has 807 miles on the clock, while the other hasn't even reached 600. The car with a more miles was moved "once in a while," so clearly the original owner couldn't resist giving it a go while the other one slept. We couldn't've, either. Related Video: Featured Gallery Two Old Buick Grand Nationals View 12 Photos News Source: gm-efi.com via BarnFinds Auto News Buick Classics buick grand national grand national

Nissan Sentra, Buick LaCrosse to headline LA Auto Show

We're less than a month away from the start of the Los Angeles Auto Show, and automakers have been lining up their debuts for the upcoming left-coast expo. The latest announcement comes from the show's organizers who are eager to tout the global debuts slated for next month. Chief among them will be new versions of the Buick LaCrosse and Nissan Sentra. So far all we've seen of the 2017 LaCrosse is a glimpse at the front grille, but it's already promising to bring elements of the Avenir concept to the street. The original LaCrosse was launched in 2004 and was replaced in 2010 with the current model. The Sentra nameplate has been around much longer, but the current model was launched more recently in 2013. The new version spied recently while undergoing testing is promised to be a substantial update on that model, not a complete replacement, bringing it up to speed with the latest equipment and revised styling. This represents the first official confirmation we've received of when Nissan will be unveiling the new Sentra. Mitsubishi will also be on hand with its new Outlander Sport, as well as the redesigned Mirage. They'll be joined as well by new versions of a couple of high-end models that promise to resonate with the local crowds in tinseltown. Land Rover has chosen the LA show as a suitable venue to unveil the production Range Rover Evoque Convertible that will drop the top on one of the most stylish luxury crossovers on the market. And Porsche, as we know, is gearing up to hit the track with the new Cayman GT4 Clubsport - a customer racing version of the company's little two-seat, mid-engined sports car that's been lightly modified for motorsport competition. Of course these won't be the only new metal on display at the Californian auto expo. They'll be joined as well by the likes of the new Infiniti QX30, Hyundai Elantra, Kia Sportage, and Jaguar F-Pace - many of which we've already seen. Meanwhile companies like Fiat, Ford, Mazda, Mercedes, Subaru, Volvo, Volkswagen, and Elio Motors are keeping their plans under wraps for the time being. But with mere weeks to go, it won't be long before we see what they've got in store as well.