2003 Buick Lesabre Custom Sedan 4-door 3.8l on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Refreshed 2019 Buick Envision gets sharper edges, optional nine-speed transmission

After 18 months on the market in the United States, the Buick Envision took its place as the third-best-selling vehicle among Buick's eight models, slotting in behind the Encore and Enclave. January sales this year jumped 13.7-percent year-over-year, just a few hundred behind the Enclave. Now, the Chinese-made compact SUV gets a modest makeover, but buyers of the 2019 Buick Envision will need to reach up into the upper trims to access the best of what's new. The big mechanical upgrade comes with the option of GM's Hydra-Matic 9T50 nine-speed automatic instead of standard the six-speed. However, that appears to be limited to just two of the five available Envision trims: Premium I and Premium II. The base, Preferred, and Essence models stick with the six-speed only. Design changes center around the front and rear fascias. The grille motif switches to a be-winged Buick emblem - in tri-color spec, not monochrome - over the previous waterfall, matching that of the sibling crossovers. The lower front fascia gets redrawn, with the fog lights at the edges now sitting in square recesses with reworked chrome trim and sharper edges on the bumper. Premium trims move up from HID projectors to bi-LED headlights, while the other three trims shed their composite halogens for HID lights. According to the 2019 order guide, Ebony seats with Dark Plum interior accents leave the menu, replaced by Dark Galvanized leather seats with Ebony trim. White interior lighting will illuminate the instrument panel and door trim, replacing Ice Blue, and comfort/convenience tweaks come in the form of wireless phone charging, an cabin air ionizer and a button to shut off the stop-start system. The latter would be a noteworthy upgrade as it's been a common complaint logged against so-equipped GM vehicles. In back, design elements get sharper edges, and the taillights switch to slimmer LED units. Designers have hidden the single exhaust outlet on the lower three trims with the base, 197-horsepower 2.5-liter engine. It appears that choosing the optional, 252-hp 2.0-liter engine will be identified by dual rectangular exhaust finishers instead of the round tips of previous years. Exterior colors hold steady at six, but Midnight Amethyst Metallic gives way to Satin Steel Gray Metallic, and the current 19-inch wheels get replaced with two new designs. The 2019 Buick Envision has already gone on sale in China, and should reach U.S. dealers in April. Related Video:

GM sees 'strong year' in 2018, then gold in Chevy Silverado for 2019

DETROIT — General Motors said on Tuesday it expects earnings in 2018 to be largely flat compared with 2017, but that profits should pick up pace in 2019 as its revamped line of high-margin pickup trucks hits the U.S. market. The 2018 earnings outlook was above market expectations, sending GM shares up more than 3 percent in premarket trading. "GM had a very good 2017 as we continued to transform our company to be more focused, resilient and profitable," GM Chief Executive Mary Barra said in a statement. "We are positioned for another strong year in 2018 and an even better one in 2019." GM and its Detroit rivals, Ford and Fiat Chrysler Automobiles, are bringing on new trucks at a time when overall U.S. new vehicle sales have been falling, but truck sales continue to grow as consumers abandon passenger cars in favor of pickups, SUVs and crossovers. GM on Saturday fired a new round in the battle for profits from one of the U.S. auto industry's most lucrative segments when it showed a new generation of its Chevrolet Silverado pickup truck at the Detroit auto show. The new Silverado, a highlight of the event, is the successor to GM's best-selling vehicle in North America. Sales of the current Silverado rose nearly 2 percent to 585,000 vehicles in 2017. In the coming months, the company will also reveal a revamped GMC Sierra pickup truck. U.S. new vehicle sales fell 2 percent in 2017 after hitting a record high in 2016, and are expected to drop further in 2018 as interest rates rise and more late-model used cars return to dealer lots to compete with new ones. GM said on Tuesday that while it retools a factory in Ft. Wayne, Indiana, to make the new pickup trucks, it will shift some production to an Oshawa, Ontario, plant in order to avoid missing sales in a hot market for the vehicles. The No. 1 U.S. automaker said it will record a $7 billion non-cash charge for its fourth-quarter 2017 earnings related to deferred tax assets. GM said it expects capital expenditure in 2018 of around $8.5 billion, about $1 billion of which will go toward funding self-driving car technology. Last week, the company said it is seeking U.S. government approval for a fully autonomous car — one without a steering wheel, brake pedal or accelerator pedal — to enter the automaker's first commercial ride-sharing fleet in 2019. GM said it expects 2017 earnings per share at the high end of its previously forecast range of $6 to $6.50.