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Buick lowering base prices on Regal, Verano

Buick might have two new options for buyers in the market for an inexpensive luxury sedan. In a move similar to the introduction of the LaCrosse 1SV base trim a few months ago, the brand is ready to offer cheaper, entry-level versions of the Regal and Verano. Like the LaCrosse 1SV, the Verano 1SV mostly cuts dealer margins to reduce the cost for customers. The small sedan is priced at $21,065, plus $925 destination, which is a significant $2,315 drop compared to the next higher trim. The powertrain is still a 2.4-liter four-cylinder making 180 horsepower and 171 pound-feet of torque and a six-speed automatic, but buyers lose out on satellite radio. According to CarsDirect, dealers are making just $106 on this model, versus $935 on the higher grade. Meanwhile, the Regal 1SV charts a slightly different path to a lower price. The trim starts at $27,065, which is a $2,925 savings over the next trim. Buyers still get leather seats too, but the powertrain here is a 2.4-liter four-cylinder without eAssist that makes 182 hp and 172 lb-ft of torque and a six-speed automatic. That's a 77 hp deficit compared to the turbocharged Regal, and combined city/highway fuel economy dips to 23 miles per gallon combined, compared to 24 mpg with forced induction. Buick is introducing the 1SV models in hopes of grabbing more attention for the brand. "We added this new base level to some models as a means of expanding the opportunity for more customers to experience Buick vehicles. The addition of these trims will create an increased awareness and consideration of these vehicles when being compared to the competition," said company spokesperson Nick Richards to Autoblog. However, you might not see many of these inexpensive Buicks on the road. "On the Verano, we suspect dealers will opt to stay away from a car with around $100 between invoice and MSRP - that's the pattern we've been seeing on the LaCrosse 1SV, which is practically impossible to find," said CarsDirect Senior Pricing Analyst Alex Bernstein to Autoblog. Also, the Regal 1SV's switch to a less powerful, naturally aspirated engine "could be a turn-off for some shoppers," he said. Related Video:

Buick will cease using ‘Buick’ badge on vehicles from 2019

GM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a " Buick" badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, "representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year." The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., "Envision" or " Regal." It's a bold game for a mass-market major automaker, though Audi, Hyundai and Volkswagen follow the same trend. Even Bugatti, Rolls-Royce, Bentley, and Aston Martin affix their brand names to their vehicles within company icons or on brake calipers, albeit in small fonts. The coming Continental will wear the word "Bentley" across its trunk, silverware the present Continental does without. Porsche allows customers to delete model designations, but it must be requested. At the other end of the spectrum, the Ford Mustang Bullitt wears zero badges, but the Bullitt is a special edition of a well known model that otherwise advertises its provenance everywhere. Buick plays in hard-fought segments where mass appeal overrules instantly-identifiable design daring. Those kinds of carmakers usually want to take every opportunity to advertise every sale. Remember the last Buick to go without a make badge? The terrifically handsome Buick Avista concept that wore only two Tri Shield logos and its model name on the decklid. Perhaps that gave Buick some ideas. If the carmaker plans to start putting out cars like the Avista, then this move makes perfect sense. Update: A commenter pointed out that Hyundai vehicles don't have "Hyundai" badges, only the "Flying H." We've thought of some other brands/models, too. So Buick has mass-market company. Related Video:

Buick rolls out more potent Encore Sport Touring

Buick has announced a new Sport Touring version of the Encore. And more than a trim level or special edition, we're glad to report that the new model packs a more potent engine. Instead of the 1.4-liter turbo four that produces 138 horsepower and 148 pound-feet of torque in the standard Encore, the new Sport Touring model features a newer, more powerful engine that GM says shares little with the existing unit aside from its displacement. The new 1.4-liter turbocharged, direct-injection engine produces a more commanding 153 hp and 177 lb-ft of torque, which is up a good 11 percent and 20 percent, respectively, over the existing engine. It's still mated to a six-speed automatic transmission, and features a stop/start system to optimize fuel efficiency. Buick wasn't willing to estimate where the mile-per-gallon numbers might land, though that information will be available closer to sale. Along with the upgraded engine, Buick is also throwing in 18-inch wheels, a rear spoiler, and the features from the Convenience package as well. The new Encore model follows just a couple of months after we first caught wind of a trademark filed for the Sport Touring name. At the time, it looked like it was set to be applied to the Regal and LaCrosse sedan, which could still follow as well. Related Video: Buick Introduces 2016 Encore Sport Touring New 1.4L turbo engine adds performance, exclusive exterior cues add distinction 2015-07-20 DETROIT – Buick today introduced the 2016 Encore Sport Touring – a more spirited take on the brand's popular crossover. It is distinguished by unique exterior cues and driven by an exclusive, all-new 1.4L turbocharged engine featuring direct injection and stop/start technology. The exterior features include a winged rear spoiler, 18-inch aluminum premium-finish wheels and body-color door handles, while the technologically advanced 1.4L turbo is part of a new, global family of small, power-dense engines developed to balance performance and efficiency with exceptional refinement. Direct injection helps it generate an estimated 153 hp (112 kW) and 177 lb-ft of torque (240 Nm), for about 11 percent more horsepower and nearly 20 percent more torque than the Encore's standard engine – and a greater feeling of power on demand, particularly at low- and mid-range engine speeds. It's matched with a six-speed automatic transmission. Stop/start technology contributes to reduced fuel consumption in stop-and-go driving.