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Buick shows US dealers 2016 Cascada convertible

The affordable four-seat convertible has become a largely forgotten genre in the States, especially with the death of the Chrysler 200 Convertible. Of course, there are still premium options from Audi, BMW and Mercedes-Benz - not to mention more overtly performance-oriented droptop pony cars from Chevrolet and Ford - but if you want an affordable cruiser, you're kind of out of luck. That may be about to change, however, with renewed rumors of the Opel Cascada (pictured above) making it across the Atlantic wearing a Buick badge.
According to GM Inside News, Buick showed off the Cascada to US dealers last week, with renewed word that the company plans to bring it over from Europe for the 2016 model year. The US version will reportedly be practically identical to its German cousin in terms of styling, but the powertrain underneath is less certain. According to GMI, it may use the 1.6-liter turbocharged four-cylinder that is available in Europe with either 168 horsepower or 197 hp.
The Cascada rides on GM's Delta II platform, which also underpins the Verano, and the latest rumor certainly provides even more evidence that the convertible is probably on the way. Speculation about the droptop started when GM CEO Dan Akerson said last year that the car was on his wish list to bring over. Then, the US trademark on the name was reserved earlier this year, and the release was speculated for sometime in early 2016.

2013 Buick Encore nets strong IIHS, NHTSA safety scores

After being crushed from every which way and rolled over like a labrador, the 2013 Buick Encore has been named a Top Safety Pick by the Insurance Institute for Highway Safety. To earn the accolade, a vehicle must achieve the highest rating of "Good" in each of the institute's four main crash tests: Front Moderate Overlap, Side, Rollover and Rear. The Encore aced those four tests with "Good" ratings, but missed out on the coveted Top Safety Pick+ designation by receiving a Poor rating in the institute's new Front Small Overlap test. To be named a Top Safety Pick+, the Encore would need to score at least an "Acceptable" rating in the new test, as well as "Good" in all four original crash tests.
Despite the miss, the Encore joins the Enclave, LaCrosse, Verano and Regal as Top Safety Picks all. If you count only the Encore with all-wheel drive, then all five Buicks have also earned five-star overall ratings from the National Highway Traffic Safety Adminstration, making Buick one of the few manufacturers to offer a full lineup with high scores from both safety rating organizations.
The front-wheel-drive Encore, despite performing equally as well as the all-wheel-drive version in NHTSA's crash tests, only earned four stars overall. As far as we can tell, the discrepancy between the two is because some safety equipment, like Forward Collision Warning and Lane Departure Assist, are optional features on the FWD Encore and standard on the AWD model.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")