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GM investing $167m in Spring Hill for new midsize vehicles

General Motors has announced a large investment in its Spring Hill, Tennessee facility. The former home of Saturn production will be getting a $167 million addition to a previously announced $183 million, to cover a pair of new midsize vehicles. The investment is expected to create 1,800 jobs at the factory.
That $350 million is being divvied up for a pair of programs at Spring Hill. The first will take the bulk of the money ($223 million) and create 1,000 of the 1,800 jobs, while the other will take the remaining $127 million and generate the leftover 800 positions. But GM says the investment will cover "midsize vehicle programs." So what could they be?
The leading candidate in our minds is a new crossover for Buick, called the Anthem, that will slot between the Encore and Enclave, but will be slightly smaller than the Equinox and Terrain. As we've explained, the new model will likely be the first product to sport GM's new D2UX platform, which will eventually replace both the Delta and Theta platforms. Spring Hill is already building the Equinox, so there could be some credence to this theory.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Refreshed 2019 Buick Envision gets sharper edges, optional nine-speed transmission

After 18 months on the market in the United States, the Buick Envision took its place as the third-best-selling vehicle among Buick's eight models, slotting in behind the Encore and Enclave. January sales this year jumped 13.7-percent year-over-year, just a few hundred behind the Enclave. Now, the Chinese-made compact SUV gets a modest makeover, but buyers of the 2019 Buick Envision will need to reach up into the upper trims to access the best of what's new. The big mechanical upgrade comes with the option of GM's Hydra-Matic 9T50 nine-speed automatic instead of standard the six-speed. However, that appears to be limited to just two of the five available Envision trims: Premium I and Premium II. The base, Preferred, and Essence models stick with the six-speed only. Design changes center around the front and rear fascias. The grille motif switches to a be-winged Buick emblem - in tri-color spec, not monochrome - over the previous waterfall, matching that of the sibling crossovers. The lower front fascia gets redrawn, with the fog lights at the edges now sitting in square recesses with reworked chrome trim and sharper edges on the bumper. Premium trims move up from HID projectors to bi-LED headlights, while the other three trims shed their composite halogens for HID lights. According to the 2019 order guide, Ebony seats with Dark Plum interior accents leave the menu, replaced by Dark Galvanized leather seats with Ebony trim. White interior lighting will illuminate the instrument panel and door trim, replacing Ice Blue, and comfort/convenience tweaks come in the form of wireless phone charging, an cabin air ionizer and a button to shut off the stop-start system. The latter would be a noteworthy upgrade as it's been a common complaint logged against so-equipped GM vehicles. In back, design elements get sharper edges, and the taillights switch to slimmer LED units. Designers have hidden the single exhaust outlet on the lower three trims with the base, 197-horsepower 2.5-liter engine. It appears that choosing the optional, 252-hp 2.0-liter engine will be identified by dual rectangular exhaust finishers instead of the round tips of previous years. Exterior colors hold steady at six, but Midnight Amethyst Metallic gives way to Satin Steel Gray Metallic, and the current 19-inch wheels get replaced with two new designs. The 2019 Buick Envision has already gone on sale in China, and should reach U.S. dealers in April. Related Video: