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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM follows up Lambda CUV stop-sale with tire recall

In late January, General Motors announced a stop-sale for about 6,281 examples of the 2015 Chevrolet Traverse, GMC Acadia and Buick Enclave because of the possibility for the treads cracking on their 18-inch Goodyear Fortera HL tires. At the time, GM said that this would also eventually lead to a safety campaign to repair the problem, and the National Highway Traffic Safety Administration has just published those details. GM's recall covers 5,876 of the three Lambda platform crossovers to replace their tires. According to NHTSA, if the treads crack, there could be a loss of pressure and possible failure. Goodyear already announced its own recall of the tires after internal testing found small tread cracks. The company did not believe this was safety issue, but the problem did put the rubber out of compliance with federal laws. The business's safety campaign covered an estimated 48,512 tires. Of those, around 32,000 were reportedly made for GM to either be fitted to vehicles or sold as replacements. The remainder went to the aftermarket. Goodyear's portion of the recall is expected to begin around February 20. RECALL Subject : Tire Tread Cracking/FMVSS 110 Report Receipt Date: JAN 28, 2015 NHTSA Campaign Number: 15V044000 Component(s): TIRES Potential Number of Units Affected: 5,876 All Products Associated with this Recall Vehicle Make Model Model Year(s) BUICK ENCLAVE 2015 CHEVROLET TRAVERSE 2015 GMC ACADIA 2015 Details Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2015 Buick Enclave vehicles manufactured December 9, 2014, to January 14, 2015, 2015 Chevrolet Traverse vehicles manufactured December 9, 2014, to January 20, 2015, and 2015 GMC Acadia vehicles manufactured December 9, 2014, to January 16, 2015, and all equipped with Goodyear P255/65R18 Fortera HL tires. These vehicles are equipped with tires that may experience tread cracking. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) No. 110, "Tire Selection and Rims and Motor Home/Recreation Vehicle Trailer Load Carrying Capacity Information for Motor Vehicles with a GVWR of 4,536 kilograms (10,000 pounds) or Less." CONSEQUENCE: If the tire treads crack, a loss of tire pressure and possible tire failure may result, increasing the risk of a crash. REMEDY: GM will notify owners, and dealers will replace the tires that were manufactured within a specific date range, free of charge.

Neil Young to auction model train collection, classic cars

LOS ANGELES — Rock singer Neil Young is selling some of his most prized possessions — part of his model train and classic car collections. The Canadian folk-rock star is putting more than 230 of his vast collection of Lionel trains and some of his cars up for auction in Los Angeles in December. Some of the trains have estimated selling prices of up to $9,000, Julien's Auctions said on Thursday. Young, 71, known for his Woodstock-era songs as well as "Ohio," "Heart of Gold" and many, many others, has been a passionate model train enthusiast for more than 20 years. His collection and vast layouts at his California ranch took off in the early 1990s as a means of connecting with his son Ben, who has cerebral palsy, Young said. Young is also selling some of his classic car collection. They include: A first-in-production 1953 Buick Roadmaster Skylark convertible 50th anniversary special edition, with a steering wheel hub saying "customized for Neil Young," that has a pre-auction estimate of $200,000 to $300,000. A 1954 Cadillac Fleetwood Imperial eight-passenger limousine (estimate $30,000-$40,000) with the Cadillac crest styled "Broken Arrow" emblem on the rear passenger door, referring to both the Buffalo Springfield song and his ranch of the same name in Portola Valley, Calif. A 1948 Buick Roadmaster Hearse built by Flxible (estimate: $8,000-$10,000) used by Young and his band, The Squires, to haul equipment to gigs in the early 1960's. Dubbed "Mortimer," it's decorated with backstage passes and bumper stickers, and it inspired Young's song "Long May You Run." A 1941 Chrysler Series 28 Windsor Highlander two-door, three-person coupe (estimate: $15,000-$20,000), considered Chrysler's most prestigious model in its day. (For a closer look at Young's lifetime interest in cars, here's a New York Times interview from 2012, which includes an anecdote about the time he ate road tar. Or his memoir "Special Deluxe: A Memoir of Life & Cars," in which he recounts every car he ever owned, and describes how he wrote the lyrics for "Like a Hurricane" in the back of a friend's 1950 DeSoto. He promoted the book in this NPR interview. He also tipped us off to the return of the Lincoln Continental, and is known for his LincVolt plug-in biodiesel 1960 Lincoln.) As for Young's train collection, he designed a remote control that allows multiple trains to run at once, and a device that delivers realistic railroad audio to help his son get the most of out the hobby.