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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick Enclave gets continental makeover with Tuscan trim

Buick is trying to lend an air of Italian elegance to the Enclave with its newly announced Tuscan Edition that's available on the crossover for the 2016 model year. Named after the famously hilly and fertile region of Italy, the package brings some bronze accents to the CUV. As the very specific trademark filing for the Tuscan suggests, the special edition adds bronze trim to the uprights in the grille, and the metallic color finds its way into the embellishments on the 20-inch chrome wheels, too. Buyers also get to choose from three shades when ordering the package: White Frost Tricoat, Dark Chocolate Metallic and Ebony Twilight Metallic. Beyond those trim upgrades, the Tuscan Edition is just like any other Enclave. The package can only be ordered on the Leather and Premium trims, and all of their features are still available including a power moonroof, park assist, HID headlights and many luxury features inside. As with the rest of the range, power comes from a 3.6-liter V6 with 288 horsepower and 270 pound-feet of torque that routes through a six-speed automatic. There's also a choice of front- or all-wheel drive. The Italian-inspired CUV makes its debut at the New York Auto Show in just a few days and brings its bronzer to dealers this summer. Buick Introduces 2016 Enclave Tuscan Edition Bronze accents distinguish crossover that ignited brand's renaissance 2015-03-26 DETROIT – Buick today introduced the 2016 Enclave Tuscan Edition – a more distinctive expression of the popular crossover, highlighted by a bronze-tone grille and 20-inch chrome-clad wheels with bronze accents. The Enclave sparked Buick's renaissance eight years ago and continues to fuel its momentum, with 2015 sales building on record sales of 62,300 in 2014. "Buick's quality, refinement and style continues to attract more customers and this modern resurgence started with Enclave," said Duncan Aldred, vice president of Buick. "It was a pioneer for three-row luxury crossovers and remains one of the segment's most popular. The new Tuscan Edition celebrates Enclave's achievement and rewards owners with a higher level of distinction." The 2016 Buick Enclave Tuscan will be on display at the New York International Auto Show and goes on sale this summer on the Leather (1SL) and Premium (1SN) trims. It is offered in three premium exterior colors: White Frost Tricoat, Dark Chocolate Metallic and Ebony Twilight Metallic.

Buick Envision spied fully disrobed in China

The Buick Envision crossover is supposed to have its big reveal on August 28 and be on display at the Chengdu Motor Show, but apparently the new midsize crossover just can't wait to meet its public. Car News China caught a completely undisguised example parking outside of the convention center where the show is held.
The Buick designers are going right down the middle with the styling with nothing too flashy to turn off potential buyers. Still, it's a handsome CUV that kind of looks like a stretched Encore from some angles with vents along the hood, a large greenhouse and a prominent crease running down the side.
This new midsizer is hitting the Chinese market first and reportedly rides on GM's Delta platform that's also found underneath the Buick Verano. According to Car News China, prices there are between 160,000 yuan and 220,000 yuan ($26,000 - $35,800 at current rates). However, it's also rumored to eventually make its way across the Pacific to give Buick buyers in the US an option between the Encore compact crossover and larger Enclave.