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2018 Buick Regal Sportback First Drive Review | Eyes wide shut

AUSTIN, Texas—Barreling along the tight backroads of Austin's Hill Country, my driving partner was coming in a little hot. Usually, beads of sweat would have appeared by now, hand crushing the grab handle. On roads such as this one, which are barely a car and a half wide, unusual confidence in the car is essential. But even with eyes closed (from the passenger's seat), it felt as if I was riding in an Audi, not in a product that shares its roots with the Chevrolet Malibu. This is a very good thing for Buick. It's unusually planted and stable, almost Germanic in nature. There's no traditional sedan available on these shores, which begs the question: Did the new Regal have to be a hatchback? Nope. Buick sells a traditional four-door Regal in China. The Regal Sportback, which is built in Russelsheim, Germany, is a European take on the sedan, in the vein of the recent proliferation of four-door "coupes" from all sorts of car manufacturers. It's far more versatile than most stylized sedans, however, with a wide opening that can swallow a full-size bicycle with both wheels on. Really—we tried it. There is an alternative to the hatchback, although it won't please sedan purists: the Regal TourX, a wagon in all but name. The 310-hp Regal GS isn't far away, either, and a luxe Regal Avenir is likely to appear. A hybridized Regal eAssist is also a possibility. Alas, the Regal nameplate is unlikely to reappear on a two-door coupe, according to a Buick spokesperson. The closest analogy for the Regal Sportback is the recently departed Volkswagen CC, in both form and function. From the quarter angles, the Regal Sportback has hints of the last-generation BMW 5 Series. Dead on from the front, or in your rearview mirror, there is more than a hint of the Audi shield grille. The LED headlight signature is distinctly European in style, but vaguely defined. Dynamically, the front-wheel-drive Regal Sportback is a match for the Audi A4/A5 Sportback duo. The smooth, turbocharged 2.0-liter inline four is a formidable powerplant, particularly when paired with the nine-speed automatic transmission. Its 250-horsepower output is a close match for Audi's engine of the same displacement. All-wheel drive is offered on the top two trim levels, Preferred II and Essence, as an option, paired with an eight-speed automatic. A trick differential that can direct torque to individual wheels, in addition to splitting it front and rear, is standard on the AWD models.

Trump prods General Motors over its auto plants in China

WASHINGTON — U.S. President Donald Trump, who is engaged in a trade war with Beijing, said on Friday that the largest U.S. automaker, General Motors, should begin moving its operations back to the United States. "General Motors, which was once the Giant of Detroit, is now one of the smallest auto manufacturers there. They moved major plants to China, BEFORE I CAME INTO OFFICE. This was done despite the saving help given them by the USA. Now they should start moving back to America again?" Trump said in a post on Twitter. Trump appeared to be referring to a Bloomberg News story that reported GM's hourly workforce of 46,000 U.S. workers has fallen behind that of Fiat Chrysler as the smallest of the Detroit Three automakers. Over the past four decades, GM has dramatically cut the size of its overall U.S. workforce, which numbered nearly 620,000 in 1979. GM did not directly comment on Trump's tweet. "GMÂ’s China operations are not a threat to U.S. jobs," the company said in a fact sheet, noting that its joint ventures have sent $16 billion in equity income to GM since 2010 and that it has invested $23 billion in U.S. operations since 2009. GM's U.S. hourly workforce has fallen by about 4,000 jobs since the end of 2018 to about where it was a decade ago. Trump's ire with GM comes as contract talks with the United Auto Workers union with the Detroit Three automakers intensify ahead of a Sept. 14 deadline. Trump has previously attacked GM for building vehicles in Mexico and for ending production at plants in Michigan, Ohio and Maryland and threatened to cut GM subsidies in retaliation. GM's decision to close four plants in the United States is a central issue in the contract talks. Trump has made boosting auto jobs a key priority and has often attacked automakers on Twitter for not doing enough to boost U.S. employment. His 2020 re-election bid will hinge on holding key industrial battleground states like Wisconsin, Pennsylvania and Michigan that narrowly voted for him in 2016. China is the worldÂ’s largest auto market, and government policy favors automakers assembling vehicles there, and not importing them from overseas. In response to TrumpÂ’s latest tariffs, China said last week it will reinstitute 25% tariffs on U.S.-made vehicles. The U.S. is imposing 15% tariffs on more than $125 billion in Chinese goods starting Sunday. GM sold 3.6 million vehicles in China last year accounting for 43% of its worldwide sales.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.