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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick reveals production GL8 Century minivan, and you can't have one

The futuristic GL8 MPV concept Buick showed late last year in China is headed to production. This jazzed-up people-mover appears to have held true to its concept design, with only a few elements of the exterior getting attention before heading to the assembly line.  At first blush, the most significant change from the concept is the exterior paint scheme, which was essentially inverted over several of its surfaces. The glossy silver grille of the concept gave way to a more conventional honeycomb pattern for the production version, but accents in a similar silver finish are now visible along the hood and roofline and the rising wave that peaks just in front of the GL8 Century's C-pillar.  Admittedly, the production car loses some of the wilder elements of the concept's cabin, but perhaps not as much as you might expect based on the interior photo included here. We can only see the rear seats, which give off sort of a baby private jet vibe that is vastly more impressive than what Buick offers in its American SUVs.  The Century will sit atop Buick's GL8 lineup of MPVs (which includes the more-pedestrian GL8 ES and GL8 Legacy) in China when it goes on sale later this year. Related video: 2022 Kia Carnival EX Sliding Minivan Doors | Autoblog Short Cuts

GM recalls 2022 Cadillac XT5, XT6 and GMC Acadia for suspension issue

General Motors is recalling a relatively small number of 2022 Cadillac and GMC crossovers to address the potential for missing or loose rear suspension hardware that is being blamed on a lapse in quality control at the company's Spring Hill facility. The campaign covers 223 examples of the Cadillac XT5, 159 examples of the Cadillac XT6 and 354 examples of the GMC Acadia. "General Motors has decided that a defect, which relates to motor vehicle safety, exists in certain 2022 model year Cadillac XT5, XT6, and GMC Acadia vehicles," GM said in its defect report. "A fastener in the left-rear suspension toe link in some of these vehicles may not have been fully tightened during suspension assembly. After an assembly process was moved to a new area, error proofing equipment was not initially set up properly, which allowed a window where the operator might miss tightening certain fasteners without the failure being flagged." The issue was discovered by a quality engineer at the Spring Hill facility in March of this year, at which point GM conducted an audit to determine which and how many vehicles may have left the factory with improperly torqued or missing fasteners, narrowing down the recall population to the above 736 vehicles. No incidents associated with the defect have been reported in customer vehicles.  Related video: Recalls Buick Cadillac GM Ownership Safety