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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

Spy photos of the upcoming Buick Regal wagon, via the Opel Insignia

We're pretty sure Buick is working on a Regal wagon. And because the Regal is the Opel Insignia on the other side of the pond, these spy photos show us what's in store when it eventually turns into a Buick. The rakish wagon was lightly camouflaged, giving us our best look at the upcoming vehicle. The wagon shares a lot of the same design cues as the Insignia sedan that we spotted earlier. The bottom of the front end is covered in heavy camouflage, masking the wagon's grille. It's unsure to tell whether the black nostril-like pieces sitting above the grille are vents or just tape. The prototype still shares the same upright nose as the model we spotted earlier, giving the wagon a wider stance than its predecessor. The side profile of the wagon is sleeker, thanks to the extra four inches between the axles, than the current model is, with the design mimicking that of a shooting brake instead of a traditional wagon. The rear end of the wagon is also more upright with the taillights and bottom part of the fender jutting out beyond the glass. The boxy design sitting atop of the rear end doesn't match the rest of the vehicle and appears to be a part of the car's camouflage. With the tunnel-like design at the top gone, the rear end would have a more streamlined design. With the next Regal expected to continue on as a rebadged Insignia, the likelihood of a Regal Wagon in the US look good, but aren't set in stone. Late last year, Buick filed two trademarks for "Tourx" and "Regal Tourx," pointing towards a high-riding wagon with all-wheel drive. Imagine these spy shots with a taller suspension and some crossover-inspired trim pieces and you have a wagon that could take on the likes of the Subaru Outback and Audi Allroad. Related Video: Featured Gallery 2018 Opel Insignia Grand Sport Tourer Spy Shots View 10 Photos Image Credit: CarPix Design/Style Spy Photos Buick GM Opel Wagon Luxury opel insignia

GM recalls 500K Chevy Camaros for ignition-switch defect

General Motors issued a recall for more than a half million Chevrolet Camaros on Friday morning because of an ignition-switch safety hazard that mirrors the one at the center of the company's current crisis.
The problem affects Camaro models from the 2010 to 2014 model years. Approximately 464,712 cars are impacted in the United States, and 511,528 overall in North America. GM will alter the Camaro key to a more standard design, and will notify car owners with a recall notice in the mail.
In an announcement, the company said the ignition switches on the Camaros are fundamentally different parts than the older ignition switches found on defective cars that are responsible for killing at least 13 people and causing 54 crashes.