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Buick struggling to keep up with Encore demand

Buick is having a hard time keeping up with demand for its all-new Encore mini-CUV, according to a report from Automotive News. The stylish, lifted five-door went on sale in January, but dealers have reported that supplies have dwindled after the initial high demand, taking the proverbial "wind out of the sails."
General Motors admits that it underestimated demand for the diminutive Buick, which is built in Korea and sold as the Opel Mokka in Europe, where it's also seen success. Buick spokesperson Nick Richards told AN, "We increased production, so there have been a lot more landing within the last month."
Buick has done a booming business, though, even with its limited supply of Encores. With over 12,000 units sold in the first half of 2013, the small CUV is on pace to annihilate industry analysts' estimates, which predicted no more than 18,500 units in 2013. We're not entirely surprised. When we first drove the Encore late last year, Autoblog professed that we had no idea how sales would turn out, as the Encore wasn't really entering into an established segment. Even so, wefound a surprising amount to like in the Encore, enough that we "wouldn't bet against it" being a major success.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Restyled 2014 Buick Regal adds AWD, Regal GS loses power

Although the current Buick Regal hasn't even been on the market for very long, General Motors is using the New York Auto Show to unveil an updated version of the sedan in a similar fashion to what we saw yesterday with the 2014 LaCrosse. Like the LaCrosse, all 2014 Regal models will be getting a new look both for the exterior and interior design, but the big news takes place under the sedan's skin.
Except for the base Regal eAssist, the Regal Turbo and Regal GS will both be adding the benefit of all-wheel drive, but there is no word as to how much weight this system will add to each car's curb weight. The Regal Turbo's 2.0-liter turbocharged four-cylinder has received a decent bump in output from 220 horsepower and 260 pound-feet of torque to 259 hp and 295 lb-ft; unfortunately, these same figures are carried over to the Regal GS, which means that car drops from 270 hp. Both turbocharged models (Regal Turbo and Regal GS) will now be offered with all-wheel drive and the ability of sending more than 90 percent of the engine's torque to the rear wheels.
In terms of styling, the 2014 Regal gets similar styling changes found on the updated Enclave and LaCrosse, including reworked fascias, scalloped headlights and a full-width chrome strip spanning between the new LED taillights. Inside, key changes were made to the Regal's cabin technology, such as the instrument gauge cluster and infotainment system. On the Regal and Regal Turbo, a new 4.2-inch color display is available for drivers to see information for the vehicle, navigation and audio systems, but the Regal GS' cabin is slightly different with an eight-inch configurable gauge display. One of the best changes may be the overall reduction in buttons on the center stack, creating a cleaner-looking and easier-to-use cabin.