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GM re-recalls 11k SUVs

General Motors is recalling a bunch of previously recalled SUVs because, well, they still aren't quite fixed. The latest repairs are necessary on 10,974 SUVs in North America, including 9,932 in only the US. Affected models include the 2006-2007 Buick Rainier, Chevrolet Trailblazer, and GMC Envoy; plus the 2006 Trailblazer EXT and Envoy XL. While not listed by NHTSA, a statement by GM to Autoblog says the 2006-2007 Saab 9-7X and Isuzu Ascender are also affected. In these SUVs, it's possible that liquid could get into the driver's door master power window switch module and cause a short circuit. This could potentially lead to a fire, and owners are urged to park the vehicles outside until repaired. GM has been trying to fix this issue for years. It started as an investigation into fires, and that led to a recall for about 250,000 vehicles in cold-weather states. A nationwide campaign came in 2013 for 193,000 of them in the US. Last year, the automaker decided to replace the whole module as a repair. However in a recent investigation of these recalls, GM discovered that this latest group of SUVs never received the new part. According to documents submitted to NHTSA (as a PDF), "Some dealers incorrectly used the labor code associated with module replacement when, instead of replacing the module, they only added a protective coating to the module." To fix things this time, the models finally get the correct component. Related Video: GM Statement General Motors is recalling 9,932 older midsize SUVs in the U.S. because they were mistakenly excluded from an earlier recall. Certain 2006 Chevrolet TrailBlazer EXT and GMC Envoy XL, and 2006-2007 TrailBlazer, Envoy, Buick Rainier, Saab 9-7X and Isuzu Ascender vehicles may continue to have a condition in which the printed circuit board inside the driver's door may corrode and short if exposed to certain fluids such as melted snow containing road salt. GM is aware of four fires but no crashes, injuries or fatalities associated with the expanded recall. The total number of vehicles being recalled, including Canada, Mexico and exports is 10.974. Customers are urged to park these vehicles outside until repairs have been made. GM reported this recall to the NHTSA on September 23.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick officially launches the redesigned 2021 Envision

The 2021 Buick Envision is officially official. Yes, that Envision — the one we showed you back in May 2020 — is now for sale, and we now have all of the finer details about the redesigned crossover, which is lower, wider and more technologically robust than its predecessor.  One could argue that we already knew the most important thing about Buick's updated CUV: It looks good. The same couldn't necessarily be said of its previous incarnation, which, like several of GM's outgoing small crossovers, could be charitably described as inoffensive, but often merely looked frumpy and incoherent.  2021 Buick Envision Avenir View 25 Photos Rather than the flow-for-flow's-sake design of the outgoing model, the 2021 boasts a more chiseled, angular look, especially in Avenir guise. It also boasts a redesigned cabin and a new suite of standard tech features, including standard forward collision warning, front pedestrian braking and rear park assist. Optional goodies include a HUD, wireless Android Auto and Apple CarPlay, and a hands-free power liftgate. Avenir models bake in several of the standard Envision's optional upgrades, including heated and ventilated front seats, a massaging driver's seat and heated outboard rear seats. It also offers an optional adaptive suspension.  “The all-new 2021 Envision is a tremendous opportunity for the brand,” said Duncan Aldred, global vice president for Buick and GMC. “With strong, differentiated designs, and a combination of advanced technologies and premium appointments, it will stand apart in one of the industryÂ’s most competitive segments.” Buick has also nailed down the specs on the Envision's updated powertrain. The 2.0-liter turbo engine will make 228 horsepower and 258 pound-feet of torque. Front-wheel drive is standard, with GM's twin-clutch all-wheel-drive system available as an upgrade. Both models get a nine-speed automatic gearbox.  As confirmed previously with the release of Buick's 2021 order guide, the Envision starts at $32,995 (including destination) and is available at dealers now. We expect to get our hands on one for a more thorough evaluation some time in the coming months. Stay tuned.