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GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

Cadillac, Buick and Chevy decisions impacted by worries abroad

European Concerns Drive GM, But Beware Of The French Connection
GM's bid to rationalize Europe will impact the products that will be offered domestically.
It seems that Europe is defining the future of General Motors more so than its home North American market. Having axed Saturn, Pontiac and Hummer, GM has done a fairly good job of repositioning its remaining four divisions, Cadillac, Chevrolet, Buick and GMC. Cadillac carries the luxury banner. Chevrolet is aimed at the masses with cars and trucks along with a nod to performance thanks to Camaro and Corvette. Buick bridges the premium gap between Chevy and Cadillac, while GMC offers a hardcore work/upscale proposition.

Junkyard Gem: 1986 Buick Riviera

The Buick Riviera personal luxury coupe attained monstrous proportions by the middle 1970s, scaling in at well over 4,500 pounds by 1976. After spending 1977 and 1978 as sibling to the Chevy Caprice, the Riviera then moved to the front-wheel-drive platform used by the Cadillac Eldorado and Oldsmobile Toronado, staying there through the 1985 model year. The Riviera world became a lot more interesting for the 1986 model year, when a smaller and more sophisticated generation hit showrooms with curvier lines and electronic gadgetry straight out of science fiction. Today's Junkyard Gem is one of those cars, found in a self-service boneyard in Phoenix, Arizona. What makes this car such a fascinating bit of automotive history is this dash-mounted touchscreen interface, known as the Graphic Control Center. The 1986 Riviera was the first GM vehicle to get the GCC, which means it was the first production car in history with a factory-installed touchscreen display. This system became available in the Buick Reatta and the Oldsmobile Toronado a few years later.  The GCC used a cathode-ray tube screen sourced from an ATM manufacturer, which ran on 120VAC power and required an inverter and dangerous high-voltage wiring inside the dash. It was used to operate the HVAC, the radio and the trip computer, as well as to display operating and diagnostic information. The system used numerous bulky components in addition to the dash screen; I've extracted a couple of complete sets of GCC components over the years and plan to build them into a junkyard-parts boombox. As it turned out, the senior-citizen-heavy demographic of Buick shoppers didn't feel great enthusiasm for the GCC and there wasn't a huge sales payoff for this revolutionary technology. That didn't stop GM from introducing the first mass-produced cars with head-up displays a couple of years later. The running gear wasn't quite as sophisticated as the GCC. The 1986-1993 Rivieras got old-fashioned 3.8-liter Buick V6s under their hoods; the one in this car was rated at 140 horsepower and 200 pound-feet. If you wanted a manual transmission in your '86 Rivvie, you were out of luck. A four-speed automatic was mandatory equipment. Note the unusual face-loading cassette deck in front of the shifter; the AM/FM radio was a remote-controlled unit living inside the center console. The MSRP for this car was $19,831, or about $55,691 in 2023 dollars.