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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

2020 Buick Encore GX is a really attractive middle child

The 2020 Buick Encore GX is officially a thing in North America. The compact crossover slips into the space between the slightly smaller Encore and the larger Envision, adding extra room behind the rear seats to pack in a lot more than the Encore, and only a little less than in Envision. Beyond the additional room, every trim of the Encore GX comes with safety tech that — for the moment, at least — can only be had as an optional extra on the standard Encore, if it's available at all on the smaller model. The six included features are automatic emergency braking, following distance indicator, forward collision alert, front pedestrian braking, IntelliBeam headlamps with automatically-adjusting high/low beams, and lane-keeping assist with lane departure warning. IntelliBeam, for instance, isn't available on the Encore, and doesn't come standard on the Envision until maxing out at the AWD Premium II trim. What's more, the new bigger Encore brother puts a list of substantial safety features on the options sheet, such as Automatic Parking Assist with Braking, a heads-up display, camera-based adaptive cruise control, high-definition Surround Vision camera system, rear park assist, rear cross traffic alert, and a hands-free power liftgate with logo projection. Convenience touches in the cabin are found in wireless charging, Bluetooth pairing for two phones simultaneously, and Android Auto, Apple CarPlay, and Sirius XM with 360L compatibility. The 360L version of Sirius XM combines satellite services with streaming to provide more channels and access to live and on-demand shows. Buyers can luxe it up inside with optional perks like leather-appointed seats, a heated steering wheel, and an ionizing air filter. Buick says the Encore GX swallows 25.3 cubic feet of goods behind the second row. According to the dimension stats on the Buick site, that's 6.5 cubic feet more than the load space in an Encore and a measly 1.6 cubic feet less than the available volume in an Envision. The carmaker wants buyers to get the most flexibility out of the Encore GX area as well, serving up an adjustable load floor in every trim that can be raised to lie level with the folded rear seats and provide extra under-floor storage.

Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.