1986 Buick Regal Grand National Coupe 2-door 3.8l on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Opel Insignia OPC Sports Tourer shows its fresh face ahead of Frankfurt debut

Drive down the Autobahn and there's any number of vehicles likely to pass you, and most of them are produced locally. But if you're wondering how that Opel left you in its dust, look closely (and quickly) enough and you might make out the letters OPC on the back.
They stand for Opel Performance Center (the German counterpart to Vauxhall's VXR line) and they adorn performance versions of the Corsa, Astra and Insignia. The latter is undergoing a bit of a refresh and is expected to debut at the Frankfurt Motor Show in a couple of weeks, but you don't have to wait that long as our intrepid spy photographers have caught it in the flesh outside an Opel facility in Germany.
Spied here completely undisguised in Sports Tourer (read: wagon) form, the Insignia has had a few nips and tucks performed, but we'll be more intrigued to see what it's got under the hood. The current model packs a 2.8-liter twin-turbo V6 driving 325 horsepower to all four wheels, but rumors suggest that the OPC (yeah you know me!) could have as much as 400 hp up its sleeve. That would make this one heck of a sleeper - especially in wagon form - and only make us pine for a more potent version of its twin Buick Regal to roam our highways, too.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?