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Third 1987 Buick Regal GNX will be auctioned in January

A member of the 1987 Buick press fleet is hitting the auction block next year and it's a rarified gem: a low-mileage Regal Grand National GNX, serial No. 003 and one of just 547 models built for that year, and the last of the traditional body-on-frame, rear-wheel-drive Grand Nationals. It'll be auctioned at the Barrett-Jackson Scottsdale Auction in January. The GNX No. 003 was loaned out to publications including Autoweek, Motor Trend and Road & Track, where it racked up around 8,200 miles. "Through it all, a constant sad undertone was the understanding that 1987 was to be the final appearance of the traditional body-on-frame, rear-wheel-drive G-body (which also underpinned the best-selling Chevy Monte Carlo, Pontiac Grand Prix and Olds Cutlass)," reads a the description published on Barrett-Jackson's website. "A totally redesigned W-body Somerset Regal, with front-wheel drive and unitized body construction, was slated to replace the popular midsize Buick in 1988." So Buick opted to make "a Grand National to end all Grand Nationals" with the '87 GNX, partnering with ASC/McLaren to equip them with wheel lip flares, fender vents, 16-by-8-inch BBS rims and more aggressive tires. It left untouched the Grand National's standard Sequential Electronic Fuel Injection 3.8-liter V6 but added a larger Garrett T-3 turbocharger with a ceramic impeller, a larger intercooler, more aggressive fuel, spark and waste gate tables, and a dual exhaust system that boosted output from 235 horsepower and 330 foot-pounds of torque to 276 hp and 360 lb-ft. That was enough, Barrett-Jackson reports, to make the performance coupe quicker and faster in quarter-mile tests than the Ferrari F40 and Porsche 930 Turbo. After making the test-drive rounds in the automotive media, the car sold in 1988 as a brass hat/company official car to Fischer Buick in Troy, Mich. with approximately 8,200 miles on it. From there, it quickly sold to a local resident who drove it very little, and sold it in the spring of 1989. Since 1992, it has reportedly been kept in climate-controlled storage, totally original, unmodified and undamaged, with just 10,790 miles on the odometer today. It recently underwent a complete mechanical service and cosmetic reconditioning. You can check out the listing on Barrett-Jackson here. The first '87 GNX ever produced resides in the General Motors Heritage Collection and No. 002 is at the Sloan Museum in Flint, Mich. Interestingly, another '87 GNX, No.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.