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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick has best sales year ever, delivers over 1M cars globally

If there are any lingering doubts why General Motors held onto Buick while killing Pontiac, Hummer and Saturn, one only has to look at the sales numbers from 2013 for the real answer. Thanks largely to strong sales in China, Buick set a global sales record last year by selling more than one million vehicles.
The lion's share of Buick sales came from China, which sold more than 809,000 units - about four times more Buicks than were sold in North America as a whole. In the US, the Buick Encore accounted for almost half of all US sales with 97,311 units as Buick spent the summer trying to keep up with demand of the subcompact crossover. Likewise, China-only models like the GL8 minivan and Excelle sedan (same as the US-spec Verano) were strong sellers in that market.
For good measure, Buick more than doubled its sales in Mexico with 2,319 units. Scroll down for the full press release.

News anchor swaps his Roadmaster for a custom Buick Enclave Woody

Dennis House, self-proclaimed car buff and Connecticut news anchor, thinks that with the impending launch of the Jeep Grand Wagoneer, woodies will make their grand return to the car scene in modern fashion. House wanted to get ahead of the potential trend and decided to create a one-of-one woody wrap for his Buick Enclave. On the rear quarter panel of the custom SUV, an aftermarket badge reads "Enclave Estate Wagon." It's a direct call back to one of the vehicles that has inspired House's love of wood-paneled family haulers, the Buick Roadmaster Estate Wagon. House owns two Roadmasters, a black 1996 model and a 1995 woody. In making room for the Enclave, House has decided to sell the '96, which looks spotless and only has a bit more than 71,000 miles on the clock. According to GM Authority, who spotted House's Enclave, the look was achieved with a vinyl wrap. After exploring the idea of a first-gen Enclave woody or a Regal TourX woody, House decided the application worked best on a current Enclave. The mock-ups were done on the computer, and Scranton Cadillac Buick GMC completed the work. The wrap starts just beneath the headlights and wraps around the entire vehicle. Furthering the theme, House took a photo of the woody with a surfboard. For now, the woody look is not a factory option, but House hopes General Motors takes notice and considers offering the choice on future models. If not, just take your ride to Scranton Motors, and they could probably help you out.            View this post on Instagram                   What a cool new 2019 Buick Enclave for CT’s own Dennis House! We couldnÂ’t be happier to have you as a part of the Scranton Motors family!! #scranton_cadillacbuickgmc #scrantonmotors #dennishousetv #carbuyingshouldbeeasy #buick #buickenclave #2019buickenclave #woodpanelingforthewin A post shared by Scranton Cadillac/Buick/GMC (@scranton_cadillacbuickgmc) on Apr 19, 2019 at 10:18am PDT