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GM cutting Chevy Sonic, Buick Verano production by more than 20%
Sat, Jun 13 2015General Motors' Orion Assembly plant in Michigan is seeing even more production cuts this year to further reduce inventories of the Chevrolet Sonic and Buick Verano. These latest adjustments mean layoffs for about 100 workers in phases starting in July. "GM Orion Assembly will adjust plant production capacity to better align with market demand," the company said in a statement announcing the change. Through May, sales of the Sonic are down 28.5 percent to 29,082 vehicles, and the Verano is off 15.6 percent, with 15,279 sold this year. According to unnamed plant insiders speaking to Automotive News, the assembly rate is slowing at Orion Assembly from the current 33 cars an hour down to 26 an hour, a 21-percent reduction. GM is also reportedly going to keep the plant idle for three weeks during the normal summer shutdown, rather than the usual two. Earlier in the year, the factory was idled for two weeks due to excess supply of the Sonic and Verano. In March, it was closed again for several days for the same reason. The Orion Assembly plant is the future home to the line for the Chevy Bolt EV. GM Statement: GM Orion Assembly will adjust plant production capacity to better align with market demand. A phased layoff of approximately 100 employees will begin in July 2015 and conclude by year-end. Related Video: News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Chevrolet GM Hatchback Sedan buick verano orion assembly
Despite strong profits, GM still fighting flat market share
Fri, Jan 17 2014Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits
Spy photos of the upcoming Buick Regal wagon, via the Opel Insignia
Fri, Nov 11 2016We're pretty sure Buick is working on a Regal wagon. And because the Regal is the Opel Insignia on the other side of the pond, these spy photos show us what's in store when it eventually turns into a Buick. The rakish wagon was lightly camouflaged, giving us our best look at the upcoming vehicle. The wagon shares a lot of the same design cues as the Insignia sedan that we spotted earlier. The bottom of the front end is covered in heavy camouflage, masking the wagon's grille. It's unsure to tell whether the black nostril-like pieces sitting above the grille are vents or just tape. The prototype still shares the same upright nose as the model we spotted earlier, giving the wagon a wider stance than its predecessor. The side profile of the wagon is sleeker, thanks to the extra four inches between the axles, than the current model is, with the design mimicking that of a shooting brake instead of a traditional wagon. The rear end of the wagon is also more upright with the taillights and bottom part of the fender jutting out beyond the glass. The boxy design sitting atop of the rear end doesn't match the rest of the vehicle and appears to be a part of the car's camouflage. With the tunnel-like design at the top gone, the rear end would have a more streamlined design. With the next Regal expected to continue on as a rebadged Insignia, the likelihood of a Regal Wagon in the US look good, but aren't set in stone. Late last year, Buick filed two trademarks for "Tourx" and "Regal Tourx," pointing towards a high-riding wagon with all-wheel drive. Imagine these spy shots with a taller suspension and some crossover-inspired trim pieces and you have a wagon that could take on the likes of the Subaru Outback and Audi Allroad. Related Video: Featured Gallery 2018 Opel Insignia Grand Sport Tourer Spy Shots View 10 Photos Image Credit: CarPix Design/Style Spy Photos Buick GM Opel Wagon Luxury opel insignia