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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Buick Regal GS and troupe of basketball dribblers make great beats

The 166 videos posted by YouTube music video maestro Kurt Hugo Schneider have been watched almost half a billion times. When Coke wanted to do something musically inclined and a little different, it called KHS, and the result was the video Little Talks.
Buick appears to be the next blue chip in line, and KHS' melodic celebration of the 259-horsepower Regal GS is called Epic Basketball + Car Beat. In it, a red Regal sits at center court in Venice Beach, California while a cast of ridiculous dribblers make music with and around the sedan.
We'll let the music speak for itself, which it does quite well in the video below.

New Buick Verano testing in Germany

A refresh to Buick's popular Verano sedan appears to be nigh, thanks to these spy photos that show the tweaked four-door testing in Germany.
As with the current Verano, the refreshed model will have a great deal in common with its European platform-mates, the Vauxhall/Opel Astra. Each car rides on General Motors's Delta II platform. Unlike the current car, though, the refreshed model's styling could lean more heavily towards its European roots, if these photos are any indication.
Despite its commonality with the Astra Sedan, the Verano has featured its own unique styling since arriving in the US back in 2011 as a 2012 model, with distinct fascias at both the front and back, as wells its own headlight and taillight designs. The two cars were still rebadged vehicles, but it was more subtle than it will be in 2015, when the refreshed Verano arrives. Astra-like elements are expected to dominate, particularly in regards to the headlights and taillights. That said, trademark Buick styling features will remain, like the waterfall grille. Really, then, the 2016 Verano won't be unlike the Regal - a rebadged Vauxhall/Opel Insignia, aside from a few very small styling details.