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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

GM won't really kill off the Chevy Volt and Cadillac CT6, will it?

General Motors is apparently considering killing off six slow-selling models by 2020, according to Reuters. But is that really likely? The news is mentioned in a story where UAW president Dennis Williams notes that slumping US car sales could threaten jobs at low-volume factories. Still, we're skeptical that GM is really serious about killing those cars. Reuters specifically calls out the Buick LaCrosse, Cadillac CT6, Cadillac XTS, Chevrolet Impala, Chevrolet Sonic, and the Chevrolet Volt. Most of these have been redesigned or refreshed within the past few model years. Four - the LaCrosse, Impala, CT6, and Volt - are built in the Hamtramck factory in Detroit. That plant has made only 35,000 cars this year - down 32 percent from 2016. A typical GM plant builds 200,000-300,000 vehicles a year. Of all the cars Williams listed, killing the XTS, Impala, and Sonic make the most sense. They're older and don't sell particularly well. On the other hand, axing the other three seems like an odd move. It would leave Buick and Cadillac without flagship sedans, at least until the rumored Cadillac CT8 arrives. The CT6 was a big investment for GM and backing out after just a few years would be a huge loss. It also uses GM's latest and best materials and technology, making us even more skeptical. The Volt is a hugely important car for Chevrolet, and supplementing it with a crossover makes more sense than replacing it with one. Offering one model with a range of powertrain variants like the Hyundai Ioniq and Toyota Prius might be another route GM could take. All six of these vehicles are sedans, Yes, crossover sales are booming, but there's still a huge market for cars. Backing away from these would be essentially giving up sales to competitors from around the globe. The UAW might simply be publicly pushing GM to move crossover production to Hamtramck to avoid closing the plant and laying off workers. Sales of passenger cars are down across both GM and the industry. Consolidating production in other plants and closing Hamtramck rather than having a single facility focus on sedans might make more sense from a business perspective. GM is also trying to reduce its unsold inventory, meaning current production may be slowed or halted while current cars move into customer hands. There's a lot of politics that goes into building a car. GM wants to do what makes the most sense from a business perspective, while the UAW doesn't workers to lose their jobs when a factory closes.

The new Opel Insignia might be a great Buick, but it's a sad Holden Commodore

Since the first shots of the uncovered Opel Insignia hit our inboxes, we've been filled with excitement for the new sedan. It looks great, it should come to America with little to no visual changes as the Buick Regal, and we might even get a wagon version. Unfortunately, there's a lead lining to this silver cloud, and it comes to us from Down Under. You see, the Opel Insignia is also undergoing a re-badging job in Australia to become the new Holden Commodore. It's replacing the beloved rear-drive Commodore (with an optional V8 and ultra-high performance HSV variants) with a front-drive-based platform offering four- or six-cylinder engines. This is depressing news considering the Zeta-platform underpinning the Commodore VF spawned the Pontiac G8, Chevrolet SS, and fifth-generation Camaro. Knowing this was going to happen doesn't help much either. What makes it all worse is that the new Commodore doesn't have a shred of unique styling in the bodywork. That's not an exaggeration. A new grille with a Holden lion badge instead of an Opel lightning bolt badge is the only change. See for yourself in the Insignia gallery below. Not only did GM erase a unique Australian model, it didn't even allow the brand to give the car a distinct shape. It's sort of like when Ford planned to replace the Mustang with the Mazda-derived Probe. The Probe wasn't that bad for the time, but it was no Mustang. At least in that case the Mustang survived. View 12 Photos Before we get ourselves too down, we should mention that there are reasons to be hopeful for the future. For one thing, the new all-wheel-drive Commodore/Insignias will come with a version of the GKN-developed rear differential found in the Focus RS and Range Rover Evoque, which is pretty neat on its own. And Opel/Vauxhall have always had wild performance versions of the Insignia and its Vectra predecessor. The last one made 325-horsepower and had all-wheel-drive. A new one would likely produce much more, since one of the available V6s makes 308 horsepower. Then imagine all of that extra hypothetical horsepower hooked up to the all-wheel-drive system that introduced us to "drift mode." Not only that, but rear-drive Holdens may not be completely dead yet. A Belgian man announced his intention to buy an old Holden factory along with the tooling and rights for the car once it was discontinued. His plan is to continue producing the old model after Holden is done with it.