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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Small number of 2013 Buick Encore models recalled for loose steering wheel

General Motors has issued a recall and a stop sale for the 2013 Buick Encore due to an issue that could result in the steering wheel falling off on certain models. In a letter to the National Highway Traffic Safety Administration, GM says that 144 Encores equipped with heated steering wheels could have been incorrectly retrofitted due to a parts shortage.
Needless to say, a loose or separated steering wheel would likely cause an accident if it happened while the vehicle was in motion. The recall doesn't go into effect until April 12, but concerned Encore owners can use the official recall notice (attached below) to contact GM.

Junkyard Gem: 1990 Buick Reatta

General Motors built some interesting sporty cars during the late 1980s and early 1990s, as the company attempted to claw back market share from European manufacturers of high-end two-doors. There was the mean-looking Oldsmobile Trofeo, the Turin-to-Hamtramck Cadillac Allante, and the gadget-packed Buick Reatta. Here's an example of the latter car, wearing Maui Blue paint and residing in a Denver self-service wrecking yard. There was a lot to like about the Reatta, but the powertrain came as a disappointment: the ancient, rough-running pushrod Buick 3.8-liter V6 engine, driving the front wheels through a four-speed automatic transmission. The 3800 engine made 165 horses in 1990, which wasn't bad for that year, but Reatta money would have bought you a new 1990 BMW 3-Series with a tuneful 168-horse DOHC straight-six. The Buick V6 was something of an Albanian grain-thresher motor compared to the engines in the Reatta's European rivals' cars: rugged but crude. The pre-1990 Reattas came with Buick's amazing touchscreen computer interface, which may have scared off the most conservative Buick traditionalists. This car had more typical-for-1990 controls. Only 6,388 Reatta coupes were made for 1990, so we're looking at one rare Buick here. Handcrafted by these artisans in Lansing. Related Video: Featured Gallery Junked 1990 Buick Reatta View 15 Photos Auto News Buick Convertible Coupe Luxury