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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

GM cutting Chevy Sonic, Buick Verano production [UPDATE]

UPDATE: A previous version of this story indicated that Orion Assembly would be idled for seven weeks, from February 16 through April 6. This was incorrect. The factory will instead only be idled for the weeks of February 16 and April 6. The story has been edited to reflect this. General Motors has announced that the factory responsible for the Buick Verano and Chevrolet Sonic will be idled for the weeks of February 16 and April 6, with blame being placed on excess supply. The Orion Assembly plant, about 45 minutes north of GM's Renaissance Center headquarters, employs about 1,800 people, but they'll be given a pair of furloughs as inventories of the sub-compact Sonic and premium compact Verano reach 127 days and 84 days, respectively. That works out to 26,600 Chevys and 9,800 Buicks waiting for buyers. According to Automotive News, the compact Chevy sales bested the industry average in 2014, jumping up nine percent versus the the overall segment's eight-percent gain, while the Buick sedan's sales were down four percent. When asked about the shutdown, a GM spokesman told AN that it will "build to market demand," while also pointing out that the company did not comment on production plans. News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Chevrolet GM buick encore orion assembly

2019 Buick LaCrosse Sport Touring isn't that sporty

The 2019 Buick LaCrosse Sport Touring is presumably a new, sportier version of Buick's large sedan. And on the surface, it does look more exciting. It has less chrome trim than its counterparts, the grille gets a body color surround and a black wire mesh insert. It has a simple little spoiler at the back, 19-inch wheels, and the all-important badging. We can't imagine Ford is thrilled at the use of the "ST" nomenclature on display at the back, though. Unfortunately, Buick hasn't really done anything to actually make this car sportier than other LaCrosse sedans. It has the same 3.6-liter V6 found in other versions making the same 310 horsepower and 268 pound-feet of torque. That power goes through the same nine-speed automatic as the others, too. Additionally, the Sport Touring is only available with front-wheel drive. Still, if you like the style, and the LaCrosse's standard performance is suitable to you, you'll want to know how much it costs. Base price is $41,220. You'll also have a choice of five colors: white, black, red, and two kinds of silver. And if the LaCrosse ST isn't sporty enough for you, you might want to check out the Regal GS. It has the same engine, but with a bit more torque, all-wheel drive, is in a smaller body, and has hatchback versatility. Related Video: Featured Gallery 2019 Buick LaCrosse Sport Touring Image Credit: Buick Buick Luxury Sedan