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Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

GM announces net 220 job increase as Trump visits Michigan

GM announced today that about 900 jobs would be added (or, importantly, retained) ahead of President Trump's arrival in Michigan, where he is expected to discuss his plan to roll back fuel economy standards. The timing of the announcement is almost certainly not coincidental, as appending it to a Trump visit gives it a higher profile and dovetails with the President's jobs agenda. It's less likely the decision itself was made for those reasons, but the free PR boost is a nice bonus. As for those 900 jobs themselves, they aren't all new jobs. The only net gain is approximately 220 jobs at the Romulus Powertrain Plant, which produces the 10-speed automatic transmission that's proliferating through the company's lineup. The 180 jobs at Flint Assembly and 500 jobs at Lansing Delta Township are retained jobs – that is to say, spots the company found for workers who would otherwise have been laid off. By the way, the Flint jobs will help with production of heavy-duty pickups, and the Lansing jobs are to produce the Chevrolet Traverse and Buick Enclave. Finding jobs for manufacturing workers in the auto sector, whether new or retained, is admirable. No matter how GM couches it, the company has created or retained a total of 7,000 jobs this year, and its total reinvestment in US production is around $1 billion. But these decisions are business ones, not political ones – timing the announcements to make them seem inspired by economic policy, or the political situation, is simply smart PR. Related Video: Image Credit: Bill Pugliano/Getty Images Celebrities Government/Legal Buick Cadillac Chevrolet GMC

Junkyard Gem: Heavily personalized 1997 Buick Skylark Custom Sedan

Normally I wouldn't be much interested in a third-generation GM N-Body (a family that includes the Chevy Malibu and Olds Achieva) spotted in the junkyard, though a case could be made for such a vehicle's historical significance. This '97 Skylark, however, arrived in a Northern California self-service wrecking yard well-plastered with stickers, reflectors, and other personalizing touches, making it an interesting document of its time and place. It appears that both of the original white fenders got mashed and then replaced with blue ones, almost certainly obtained cheaply at a yard like this one. If you're not going to paint your new fenders to match the car, then you're already well down the slippery slope to making the car a giant mobile canvas to display your interests. A 20-year-old GM N-Body, regardless of how nice it was when new, isn't worth much, and you could stretch a line of these cars from Lansing to Lahore with all the used-up Ns sitting in American wrecking-yard inventory right now. Perhaps it was the grandchild of the car's original owner who indulged in White Widow cannabis and listened to Siouxsie & the Banshees. The odds against finding the original window sticker in a car like this are mighty long, but here it is. Sold new at Putnam Buick in Burlingame. It appears that this car spent most of its final decade in or near Mill Valley. Mill Valley is a mere 30 miles from Burlingame, or about three hours of Buick driving (you have to go past SFO, through San Francisco, and across the Golden Gate Bridge, a journey featuring apocalyptically terrible traffic at just about any time). Drive east across the Richmond-San Rafael Bridge and you'll get to this Skylark's final parking space, about 20 miles from Mill Valley. This car lived its whole life near the shores of San Francisco Bay, and it will die there. Feathers and a political-party charm adorn the headliner. This car's final owner had a practical side, as we can see from the many reflectors and lengths of safety tape. Just the thing for avoiding a T-bone wreck in the dead of night! "Essentially, Skylark embodies all of the features customers expect from a Buick, in a smaller package, with a very attractive MSRP."