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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2020 Buick Encore GX pricing makes it a better bargain than the smaller Encore

In April, Buick revealed the Encore GX at Auto Shanghai. At the time, we thought there was a chance the slightly larger GX would supplant the Encore in the U.S. By August, we learned that wouldn't happen, the Encore GX slotting into the lineup between the Encore and the Envision. With nearly $8,000 between the starting prices of the Encore and the Envision, there'd be plenty of room for the GX to find a good home leaving plenty of MSRP daylight between the crossover bookends. That doesn't appear to be what's happened, though. CarsDirect got hold of an early order guide for the Encore GX, and writes that the Encore GX in Preferred trim will cost $24,100 before a $995 destination charge, totaling $25,095. That's $900 more than the entry-level Encore in 1SV trim, but $500 less than the Encore in comparable Preferred trim.    The Encore offers an intermediate Sport Touring trim between Preferred and top-level Essence trims. The Encore GX will come in an intermediate Select trim, which CarsDirect didn't mention a price for. Stepping up to the top Essence variant with front-wheel drive costs $29,495 for the Encore GX, $800 less than a similar Encore, which costs $30,295.   If these are the figures that show up on dealer lots, the Encore GX seems like a no-brainer. The Encore rides on an older GM platform called GEM, for Global Emerging Markets, the GX model is built on GM's new VSS-F architecture. Both are fine looking vehicles, but the GX is a little more handsome. The Encore offers one engine, a 1.4-liter four-cylinder with 138 horsepower and 148 pound-feet of torque, shifting through a six-speed transmission. The base engine on the Encore GX will be a 1.2-liter turbocharged three-cylinder with an estimated 137 hp and 166 lb-ft, shifting through a CVT. The second GX engine is a 1.3-liter turbocharged three-cylinder with an estimated 155 hp and 174 lb-ft, optional on the front-wheel drive Select and Essence trims, standard on every all-wheel-drive model. That more powerful motor shifts through a nine-speed automatic.  As if all that weren't enough, the GX's reason for being is that it offers more room. An additional three inches in length provides an extra 4.7 cubic feet of cargo room behind the second row. The GX wins on safety, too, coming standard with tech like forward collision alert, lane keep assist, lane departure warning, and automatic emergency braking.

GM offering factory-backed extended warranty for Chevys, GMCs, Buicks and Cadillacs

Cars are generally more reliable than ever before. When things do go wrong, every automaker offers some form of factory warranty (in most cases at least three years and 36,000 miles, though many extend even longer), providing peace of mind to new-car buyers that many faults will be fixed at no charge to the customer. Starting today, GM is offering a new optional plan that will extend the factory warranty on all new Chevy, GMC, Buick and Cadillac products. In the past, extended warranties have been offered as dealer add-ons, with all profits from these sales going to the dealership. GM's new program can be viewed as another nail in the the looming dealership-model coffin. According to Automotive News, some dealers aren't happy to see GM cut into their business like this, saying that it helps GM far more than it does dealers. GM says the new program will help keep customers in the GM family. Customers are also more likely to visit a GM service center rather than going to an independent repair shop. Currently, new Chevy and GMC vehicles come with three-year/36,000-mile warranties. Buicks and Cadillacs are covered for 4 years or 50,000 miles. The new program extends Chevy and GMC warranties to five years or 60,000 miles. Buick and Cadillac warranties extend to six years or 70,000 miles. GM, citing IHS Markit, says most owners keep new cars for about 6.8 years, so these warranties will cover most of the length of their ownership. The extended warranty will add between $1,000 and $2,000 to the price of a vehicle, and the additional cost can be rolled into the vehicle's purchase or lease price. Unlike many dealer extensions, the factory program covers the vehicle no matter who owns it. That should help increase the car's resale value if it's sold within the covered timeframe. GM says there's no deductible and no need to file a claim form when getting warranty repairs. Additionally, dealerships can continue to sell their own extended warranties or service contracts. Related Video: