2011 Buick Enclave For Parts on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

The 2020 Buick LaCrosse we won't get looks exceptional

GM is killing off the Buick LaCrosse in the United States after the 2019 model year, but elsewhere it lives on. Buried by all the Geneva news this week, GM quietly took the wraps off a 2020 Buick LaCrosse facelift for China. It only makes sense to keep selling the big Buick in the popular Chinese market (now Buick's largest), but we're a tad jealous of what we can't have stateside. The changes Buick has implemented make the LaCrosse into a far more handsome option. Both the front and rear get massaged here. A new horizontal patterned grille, slimmer headlights with a neat LED design, plus new lower bumper surround all work together to provide a more upscale look. The view out back is an even larger departure from the old and somewhat awkward rear end on the 2019 LaCrosse. Smaller, flowing taillights mesh well with the chrome strip on the trunk lid, then dual exhaust outlets offer a sporty flair to the squat rear end. The Buick badge looks cohesive with the look as a whole now, instead of just chilling out alone on the expansive trunk lid. An updated powertrain package goes along with the new looks, too. GM is snagging its new 2.0-liter turbocharged four-cylinder LSY engine it uses in the Cadillac XT4 for duty here. It makes 237 horsepower and 258 pound-feet of torque, and is mated to GM's nine-speed automatic transmission. China will be the only market to see this generation of LaCrosse as GM plans to exclusively produce it in its Shanghai facility. The Detroit-Hamtramck plant that previously made it for all North American markets was among those facilities GM announced would close, bringing with it the LaCrosse and other vehicles. Related video: