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Buick's Velite 5 is a rebadged Chevy Volt for China

There's nary a mention of the famous Chevy Bowtie badge in Buick's press release for its new Velite 5. No shoutouts to the extended-range Volt, with which the Chinese-market Velite clearly borrows its hybrid gasoline/electric technology. But that's okay; to borrow an adage, if it looks like a duck, swims like a duck, and quacks like a duck, it's probably a duck. And, as you can see from the image above, the Buick Velite 5 is a duck Volt with a Tri-Shield badge. The Velite 5's 1.5-liter engine and lithium ion battery pack provide up to 466 miles of range, with the first 62 miles or so coming on battery power alone. That's more range than Chevy quotes for the Volt, so we're not sure what methodology Buick is using to calculate mileage. Still, even if it's more like the Volt's estimated range of 53 real-world miles, it would be enough for many Chinese drivers to avoid the gas station altogether. Buick showed off a Velite Concept late last year that doesn't appear to share much at all with this new Volt-based production model. But since the brand is promising more plug-ins and EVs in the coming years, we wouldn't be surprised to see further models carrying the Velite moniker, perhaps one based on the all-electric Chevy Bolt EV. Related Video:

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

Junkyard Gem: 1978 Buick Electra 225

The Buick Electra was a big, plush, dignified land yacht for the 1959 through 1976 model years, but certain events in the middle 1970s, coupled with increasing sales of imported cars, convinced The General that a weight-loss program would help Electra sales. For the 1977 model year, the big Buick became 11 inches shorter and shed close to 900 pounds. Sales took off. Most of these cars are gone now, but I was able to find this faded '78 in a San Francisco Bay Area self-service yard a few weeks back. Just to be clear, the Buick Electra in the iconic Sir Mix-a-Lot video, My Hooptie, is a 1969 model. That car was much bigger and more powerful than today's Junkyard Gem. This car has the optional Oldsmobile 403-cubic-inch V8 engine under the hood, which was good for 185 horsepower and 320 pound-feet of torque. This is the same type of engine that was badged as a 6.6-liter plant in the Pontiac Firebird Trans Am of Smokey and the Bandit fame, and GM's mix-and-match games with engines from different divisions went on to cause great disgruntlement among buyers who wanted a Buick engine in a Buick. The silver-faced gauges were pretty cool-looking by late-1970s standards. The interior is standard-issue Detroit luxury car for the era: much vinyl, many molded-in fake stitches, plenty of not-trying-very-hard-to-look-real "wood." These cars rode very comfortably and looked sharp, so who cared if the interiors were plasticky? According to Glenn Ford, the '78 Electra carried on an ancient tradition of Buick luxury. Related Video: