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Next Buick Verano headed to Shanghai Motor Show

Buick is a big deal in China and ranks third in automotive brand popularity there, according to a recent poll. It should come as little surprise, then, that the company is using the upcoming Shanghai Motor Show to debut the next-gen version of the Verano. We are even getting a shadowy tease of the small sedan's look ahead of the April 19 unveiling. Actually called the Wei Lang in China, Buick says the redesigned Verano takes styling cues from the Riviera concept from 2013 Shanghai show and the recent Avenir, as well. Neither inspiration seems too obvious based on this teaser image, but the small sedan does gain two creases down its side: one arches through the front door handle and the other picks up over the rear fender. Buick isn't even hinting at what powers the Verano in China and simply asserts that the model sets class benchmarks for "performance, safety and comfort" there. Of course, as with many foreign market models, it's possible that the sedan could use different engines or wear different altered styling when it arrives in the US. Buick Verano Sports Sedan Named "Wei Lang" in Chinese, Will Make Debut in Shanghai on April 19 2015-04-14 SHANGHAI – Shanghai GM today announced that the Verano, Buick's new-generation sports sedan, has been given the name of "Wei Lang" in Chinese. It will make its debut in Shanghai on April 19, on the eve of Auto Shanghai 2015. As a new strategic model for the Buick brand, the Verano will offer a refreshing driving experience through its stylish and dynamic exterior, exquisite and comfortable interior, and precise and powerful performance. The Verano was inspired by the 2013 Buick Riviera concept car and captures the design essence of the Buick Avenir concept car, which debuted at this year's North American International Auto Show in Detroit. The Verano demonstrates Buick's insight into the aesthetic preferences of Chinese consumers. It embodies the innovative reimagining of Buick's classic design elements, exemplifying the elegance and dynamism of Buick's new-generation products. It is expected to set new benchmarks for performance, safety and comfort in its class. Like the all-new Excelle GT, which was launched earlier this year, the Verano will serve as a strategic model in Buick's bid for a stronger presence in China's mid-range vehicle segment. General Motors traces its roots back to 1908. GM has 11 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China.

Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

Next Buick Regal to inherit styling cues from Opel Monza concept

Ever look at a concept car from a foreign auto marque like Opel and wonder what relevance it will have to you as an American consumer? Well, we'll tell you: at least as far as the Opel Monza concept goes, it could mean a lot.
Speaking with Automotive News at the Paris Motor Show, Opel chief Karl-Thomas Neumann said, "You will see the Monza when you see the next Insignia." And the Insignia, we needn't point out, is essentially ported over to American showrooms as the Buick Regal.
The relationship between the Regal and Insignia only stands to grow closer as Opel design chief Mark Adams has also been charged with tightening the bonds between the two automakers positioned on opposite shores of the Atlantic. Adams also intends to imbue the next Insignia with more "premium brand values" in order to "add polish to the brand." Which in turn means that the Regal will be designed to look more upscale, too.