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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2014 Buick LaCrosse steps up to the big leagues with plenty of luxury

Following the introduction of the updated 2014 Buick LaCrosse and Regal, the oldest vehicle in Buick's lineup will be the Verano, which was just introduced last year. Having such a fresh product mix bodes well for Buick as it tries to create a new image in the US, and after checking out the amount of luxury being stuffed into the new LaCrosse for 2014, GM's awkwardly positioned brand may finally have the ability to stand out.
Granted, the model unveiled was the all-new, top-of-the-line Ultra Luxury Interior Package, but this package brings top-notch leather and soft suede covering everything above the beltline as well as real ash wood accent trim throughout the cabin. While there was no mention of price, we don't expect this model to come cheap in terms of what we expect from Buick, although it will likely be competitively priced with similarly equipped rivals like the Acura TL or Lexus ES. Adding even more to the LaCrosse's interior, dual eight-inch displays make up the gauge cluster and center stack, and the number of buttons on the center stack have been greatly reduced, creating a cleaner look for the instrument panel.
Another big change is the next-generation of Buick's IntelliLink infotainment system that brings with it all of the recent enhancements of the Cadillac CUE and Chevrolet MyLink systems. Differentiating itself from other GM infotainment systems, the new Buick IntelliLink stands out by allowing users to customize the apps they can add and not just being limited to what GM sees fit.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?