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2022 Buick Envision mostly costs a little less than in 2021

When Buick gave the world the second-gen Envision for the 2021 model year, the brand also gave Buick shoppers big discounts, cutting $1,700 from the entry-level Preferred trim's price compared to 2021. Buick's done the same on a smaller scale for 2022, albeit this time the brand made it an exchange, not a freebie. Pricing for the 2022 Envision after the $1,195 destination charge, as well as the differences from 2021, is: Preferred FWD: $32,695 ($300 less) Preferred ST FWD: $34,140 ($180 less) Preferred AWD: $36,345 ($1,550) Preferred ST AWD: $37,790 ($1,670) Essence FWD: $36,795 ($400 less) Essence ST FWD: $38,290 ($230 less) Essence AWD: $38,595 ($400 less) Essence ST AWD: $40,090 ($230 less) Avenir FWD: $41,045 ($550 less) Avenir AWD: $42,845 ($550 less) Buick's publicized list of changes for the 2022 Envision are the addition of a new Sapphire Metallic exterior color, and the Sport Touring package now including the "ST" logo embroidered on the front seat headrests and alloy pedals for all trims, plus contrasting red stitching on the Essence ST trim. What Buick left out, as GM Authority reports, is that some previously standard equipment is now optional, explaining the discounts of a few hundred bucks. Buyers need to buy a new $200 Safety Package to get blind spot and rear cross traffic alerts, which used to be standard with the Driver Confidence Plus suite. Powered lumbar for the driver's seat is also a new option that was formerly standard, bundled with different items and costing a different amount depending on trim. The real shocker is the four-figure price leap tacked onto the Preferred all-wheel-drive trims. In 2021, it cost $1,800 to send power to the rear axle. For 2022, it costs $3,650 to get AWD on the Preferred, but the AWD option on Essence and Avenir trims hasn't budged from $1,800. We aren't clear on the reasons for the change. Every Avenir is powered by a 2.0-liter turbocharged four-cylinder with 230 horsepower and 258 pound-feet of torque, shifting through a nine-speed automatic transmission. Related video:

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

GM delivers best Q3 sales since 1980, 2.4M vehicles sold

People are a weird sort. Even after registering over 70 recalls through the first three-quarters of 2014, General Motors saw its best Q3 results since Jimmy Carter was in the White House, registering over 2.4 million global sales between June and September on the back of strong results in the US and China.
US sales were marshaled by good results for GM's pickups, the Chevrolet Silverado and GMC Sierra, which bumped the manufacturer's truck market share to 35.6 percent, up nearly three points from Q1 2014. Buick has seen healthy growth as well, with the Encore dominating its segment for the sixth month running.
It was China, though, that really bolstered GM's sales, as the company's efforts to top last year's record-setting 3.16 million units continued apace. Small SUV sales saw massive growth, with Encore, Chevrolet Trax and Captiva figures jumping 90 percent in Q3. Brand-wise, Chevrolet, Cadillac and Buick all saw sales gains in the PRC, with each recording double-digit year-over-year jumps. Cadillac sales alone were up 63 percent compared to the first nine months of 2013.