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First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

GM expands headlight recall to 180k Buicks and Pontiacs

General Motors is issuing an expanded headlight module recall to include 180,504 examples in North America of the 2005 Buick LaCrosse (2008 model year pictured above) and 2007 Pontiac Grand Prix. Specifically, the campaign affects 159,584 of them in the US and 20,920 in Canada. When the part fails, the vehicles' low beams can stop working either intermittently or permanently. "GM is unable to confirm any crashes, injuries or fatalities related to this condition," the company said in a statement, and there's currently no permanent repair for the problem. For now, dealers will replace the headlamp module with a new example of the same part. The automaker first announced this campaign in November 2014 when it affected 316,357 examples globally of the 2006-09 Buick LaCrosse; 2006-2007 Chevy TrailBlazer and TrailBlazer EXT; 2006-2007 GMC Envoy and 2006 GMC Envoy XL; 2006-2007 Buick Rainier; 2006-2008 Saab 9-7X; and 2006-08 Isuzu Ascender. Related Video:

Buick struggling to keep up with Encore demand

Buick is having a hard time keeping up with demand for its all-new Encore mini-CUV, according to a report from Automotive News. The stylish, lifted five-door went on sale in January, but dealers have reported that supplies have dwindled after the initial high demand, taking the proverbial "wind out of the sails."
General Motors admits that it underestimated demand for the diminutive Buick, which is built in Korea and sold as the Opel Mokka in Europe, where it's also seen success. Buick spokesperson Nick Richards told AN, "We increased production, so there have been a lot more landing within the last month."
Buick has done a booming business, though, even with its limited supply of Encores. With over 12,000 units sold in the first half of 2013, the small CUV is on pace to annihilate industry analysts' estimates, which predicted no more than 18,500 units in 2013. We're not entirely surprised. When we first drove the Encore late last year, Autoblog professed that we had no idea how sales would turn out, as the Encore wasn't really entering into an established segment. Even so, wefound a surprising amount to like in the Encore, enough that we "wouldn't bet against it" being a major success.