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2019 Buick Envision starts just under $33,000

Buick has announced that prices for its new 2019 Envision will start at $33,985 (including destination), positioning the refreshed compact SUV right between its best-selling Encore entry-level crossover and more upmarket Enclave and taking aim at competitors including the Lincoln MKC and Acura RDX. The Envision will be offered in five trim levels — Envision, Preferred, Essence, Premium and Premium II, which starts at $45,590 — when the crossover goes on sale this spring. Prices exclude tax, title, license, dealer fees and optional equipment. We told you recently about the optional new nine-speed Hydra-Matic 9T50 automatic transmission and 2.0-liter turbocharged four-cylinder on the top two trim levels. The upgraded engine offers 252 horsepower and 295 pound-feet of torque. The standard setup remains the 197-hp 2.5-liter inline four-cylinder engine making 147 lb-ft of torque and mated to a six-speed automatic, offered in front- or all-wheel drive. The crossover gets a new winged Buick emblem on the grille, new headlamps and newly sculpted front and rear facias, plus optional 19-inch wheels. It also gets a Buick-first tire-fill alert that signals when a tire has reached the recommended pressure level. Standard technology features include an in-vehicle air ionizer to eliminate odors, a switch to turn off its fuel-saving engine stop feature, rear-park assist, an 8-inch diagonal infotainment system and 4G LTE WiFi hotspot. By dropping the starting MSRP by nearly $1,000, GM says the Envision is now better positioned against its top-selling Encore (starting MSRP $22,990), for which nearly 60 percent of buyers come from outside the automaker's stable of brands. Related Video:

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick: Odell Beckham Jr.

An Opel droptop in Buick drag crashes a wedding. No one's quite sure who made the Cascada, but Emily Ratajkowski definitely got the bouquet. She channels Odell Beckham Jr., laying out to make the catch – and conveniently Beckham is actually there to jokingly shoot her down. Did Buick nail this one, or was it (as Beckham quips) "out of bounds?" Let us know.