1968 Buick Electra 225 7.0l on 2040-cars

Auto blog

Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

Buick Avista concept is 'buildable', but not a priority

Buick could build the striking Avista concept that debuted at the Detroit Auto Show, though it's not a top priority, the brand's top executive said Tuesday in New York. "The reaction's been so great, we'll try to run the numbers and see if there's a business case," said Duncan Aldred, Buick vice president of sales, service, and marketing. Buick will show the Avista in red this week at the New York Auto Show as a followup to its Detroit debut. Buick actually built two prototypes, which are being used to promote the brand's performance potential at auto shows around the world this year. "It's very buildable," Aldred told reporters after the reveal of the reveal of the 2017 Encore small crossover before the New York Auto Show. "Ultimately, it comes down to priorities." He added, "We'd love to do it. We could do it, but [there's] lots of things we'd love to do... Nothing to confirm or deny." The Avista concept suggests a sports car with a twin-turbo V6 with 400 horsepower put to the rear wheels. The two-door followed another impressive Buick concept, the Avenir, which was four-door styling exercise from the 2015 Detroit show. Though the Avista remains on the minds of enthusiasts – helped in part by Buick – the priorities for the brand are crossovers. The Avista offers style, but the freshened Encore is the substance for Buick in New York, which along with the Envision, launches this year into the red-hot utility segment. The new Cascada convertible and redesigned LaCrosse also are joining Buick's lineup this year. While the Avista is doable, the brand clearly has other priorities ahead of it. Related Video:

Junkyard Gem: 1997 Oldsmobile Eighty-Eight LSS Supercharged

Oldsmobile got terminated by The General in 2005, in part because the marketing suits decided that the first three letters of the marque's name made the cars undesirable to the under-75 set (never mind that 21st-century rappers continue to venerate Oldsmobiles). Not long before the demise of Olds, though, you could buy an Eighty-Eight with the supercharged L67 V6, known as the Luxury Sports Sedan or LSS. These cars are very rare today, but I spotted this '97 in a Denver self-service wrecking yard. These Eaton blowers are now so easy to find in wrecking yards that most of them go unpicked by customers. The going rate for this supercharger is about 50 bucks, because everyone who wants one already has a big hoard of the things. If you have ever wanted to drop a supercharger onto your crapcan race car's engine, now is the time. Performance was respectable for the era, with output of 240 hp and 280 lb-ft. The 3800 was the descendant of the ancient Buick V6, which debuted way back in 1962, so GM had had many decades in which to make it a dependable (though not very smooth-running) powerplant. Yes, you could still buy big ol' sedans with rear drums at the dawn of the 21st century. Did the LSS steal any sales from potential BMW or Mercedes-Benz buyers? Probably not many, though its $27,695 price tag must have looked pretty tempting when compared to that of the much slower $32,960 Lexus ES 300 in 1997. Right now is the best time to make a resolution you'll enjoy sticking with. The reviewers at Popular Mechanics were unable to break the first-year LSS. Related Video: Featured Gallery Junked 1997 Oldsmobile Eighty-Eight LSS View 12 Photos Auto News Buick Economy Cars Classics Sedan supercharger