1963 Buick Electra Base Hardtop 4-door 6.6l on 2040-cars

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Weekly Recap: Ford GT inspires guitar, foosball table, sailboat

Ford design vice president Moray Callum had just wrapped up a briefing on the interior of the Ford GT last month, but something seemed out of place. He grinned and pointed behind him, "You might be wondering why I have a boat behind me," he said mischievously. It was there because Ford set its designers on a mission to stretch and showcase their talents: design non-automotive objects inspired by the interior of the GT supercar. Callum received quite a response, too. His team produced a guitar, a foosball table (yeah bro!), a racing sailboat, a Wi-Fi speaker and some furniture. As the veteran design chief explained, "It's a really great exercise both to highlight our designers' talents, but also to really see how our design philosophy can work and how you can use it and get a common response back from a worldwide design team." Guitar View 25 Photos The objects have been on display this week at the Salone del Mobile furniture and fashion design fair in Milan, Italy, where Ford has had a presence for three years. There's also a light exhibition that apparently was inspired by the GT, as well. While this might seem a little far-fetched for the automaker, Ford said exhibitions like the Salone del Mobile give its designers another way to be creative and ultimately produce striking interior style. Ford wants this to be a differentiator, as research shows consumers are placing emphasis on the layout and features inside when they're making a decision about buying a new car. It's a little light hearted – but it's also potentially big business. Other News & Notes Cadillac CT6 platform could be used for Buick General Motors product chief Mark Reuss said the Cadillac CT6 platform could be used for a large Buick, though "not yet," Automotive News reported. The underpinnings can accommodate rear-wheel or all-wheel drive and would give Buick the large flagship it lacks. The report jibes with comments Reuss made at a roundtable with Autoblog and other reporters at the New York Auto Show. When asked if Buick had space for a large car on the CT6 chassis, he replied, "Yeah, I think it does. Yeah, I think we do." Buick has revamped its lineup in recent years with attractive crossovers and small and midsize sedans, but hasn't added the proverbial flagship that's yearned for by enthusiasts. Buick surprised industry observers with the stylish Avenir concept at the Detroit Auto Show earlier this year that raised the possibility of a halo sedan.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Junkyard Gem: 1962 Buick LeSabre 2-Door Sport Coupe

American car shoppers looking for a full-sized hardtop coupe in 1962 couldn't go wrong with the offerings from The General. Chevrolet would sell you a snazzy new Bel Air sport coupe for just $2,561 (about $23,800 today), but those Joneses next door wouldn't have felt properly shamed if you put a new proletariat-grade Chevy in your driveway. No, to really stand tall during the era of Alfred Sloan's Ladder of Success, you had to go higher up on the GM food chain. For the B-platform full-sized cars of 1962, that meant the Pontiac Catalina/Bonneville beat the Chevy, the Oldsmobile 88 was the next step up the ladder, and at the very top was the Buick: the hot-rod Invicta and its swanky LeSabre sibling. To go beyond that, you had to move up to a C-platform Buick Electra or Cadillac. Today's Junkyard Gem is a once-luxurious '62 LeSabre, now much-faded in a northeastern Colorado boneyard. The reason GM shoppers got so bent out of shape about the "Chevymobile" episodes of the late 1970s, in which some GM cars received engines made by "lesser" GM divisions, was that each division had its own family of V8 engines during the 1950s and 1960s and they weren't supposed to be mingled. The '62 LeSabre got a 401-cubic-inch (6.5-liter) Nailhead engine (so called because the valves were unusually small), rated at 265, 280, or 325 (depending on what kind of compression ratio and carburetion you wanted). That's not crazy horses for a big-displacement, two-ton luxury coupe of its era, but the small valves allowed for combustion chambers optimized for one thing: low-rpm torque. This 401 has the two-barrel carburetor, so it made either 412 or 425 pound-feet of torque. That's just a bit less than the mighty Cadillac's engine that year, and definitely sufficient to get this car moving very quickly. You had to pay a fat premium on the Chevrolet, Pontiac, and Oldsmobile B-bodies to get an automatic transmission (a three-speed column-shift manual was base equipment in those cars), but a Turbine-Drive (formerly known as the Dyna-Flow) automatic was standard issue on the 1962 LeSabre. This was an interesting transmission design that traced its origins back to the 1942 M18 Hellcat Tank Destroyer and used torque-converter multiplication to provide a CVT-like experience with no perceptible shifts (the driver could select a separate low gearset manually, so the shifter looks just like the one on the true two-speed Powerglide transmission).