1962 Buick Electra 225 Convertible Survivor on 2040-cars

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Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

Junkyard Gem: 1972 Buick Centurion Four-Door Hardtop

During the mid-to-late 1960s, General Motors made flashy, semi-sporty versions of each of its full-sized B-body cars. Oldsobile had the Delta 88 Royale, for example, while Pontiac offered the Grand Prix. The rakish big Buick of that period was the Wildcat, built through the 1970 model year. Just as the Wildcat shoved aside the Invicta, the Centurion appeared in 1971 to replace the Wildcat. Named after a famous 1956 concept car, production of the Centurion continued just through 1973. Just over 100,000 were built, and here's one of those rarities in a Colorado self-service boneyard. The Centurion was available as a hardtop coupe, a convertible, and a four-door hardtop sedan. It was at heart a LeSabre with a different grille and other cosmetic touches. Instead of the usual triple-shield Buick emblems, the Centurion got Roman-soldier badges. Perhaps the world's best-known Centurion is the '72 convertible driven by Kurt Russel's slimy-car-salesman character in the 1980 film, Used Cars. Kurt ends up selling his Centurion to a customer he "baited" from the rival lot across the street. In 1974, the Centurion was replaced by the LeSabre Luxus, a trim-level designation that Buick swiped from Opel. The only engine available in the 1971 and 1972 Centurion was Buick's 455-cubic-inch (7.5-liter) V8, renowned for its low-rpm torque. Power numbers for 1972 dropped considerably compared to 1971, mostly due to the switch from gross to net measurements that year; the base '72 Centurion 455 was rated at 225 horsepower and 360 pound-feet, while an optional higher-compression version with dual exhaust made 270 hp and 390 pound-feet. All Centurions came off the assembly line with three-speed automatic transmissions. For 1973, a Buick 350 (5.7-liter) V8 became standard Centurion equipment, with the 455 an extra-cost option. The original buyer of this Centurion probably regretted the single-digit fuel economy of the 455 when OPEC shut off the oil taps in October of 1973. Front Range Colorado isn't particularly rusty, but this car looks like it must have spent some time in a road-salty place like Wisconsin or Iowa. There isn't much left of the padded vinyl roof, standard equipment on all Centurion sedans and coupes. It would have been prohibitively expensive to make this car nice again, so here it sits. This radio played AM and 8-track tapes and cost $363 extra on a $4,508 car (that's $2,615 and $32,485 in inflation-adjusted 2022 dollars).

GM applies for 'Enspire' trademark for the second time

When we wrote about the Buick Enspire concept debut in China earlier this year, we said "we wouldn't be surprised to see either an all-new crossover, or a redesigned current model, sporting the designs seen on this concept." Now it appears General Motors might be planning to go with Option A. GM Authority discovered a trademark application for the name "Enspire," to be applied to "Automobiles, excluding motor homes." This is the second time GM filed for the name, the first being in 2015. As always, applications don't mean certainties. However, we know Buick has a range of new models in development, it's losing the LaCrosse sedan and its crossovers sell quite well. If there's to be a new vehicle called Enspire, it shouldn't be hard to guess what kind it would be. GMA's previous investigations picked up clues that there'll be two new Buick crossovers, one about the size of the China-sourced Envision and sitting on the E2 platform that supports the Cadillac XT4, Chevrolet Malibu, and Buick Regal. Based on data in an IHS Automotive document, the site said the putative Enspire's platform code is E2UB, the U for utility vehicle, the B for Buick. The other crossover would sit above an Envision, below the Enclave, on the short-wheelbase C1 platform employed by the Cadillac XT5. We can probably take the Enspire concept's design cues as a preview of the future, if not its electric drivetrain. Designers carved the wide, formidable stance with curved and elongated versions of traditional Buick brand cues, such as the grille crossbar stretching into the headlights. A futuristic, art-filled and screen-heavy interior contrasts with genuine wood, and is probably best not to look at because Buick couldn't bring anything like it to production. The electric drivetrain included a 550-horsepower electric motor and enough battery to power a 370-mile range. Those figures seem a little outlandish given the potential price tag and the Buick badge. Besides, GM has other plans for a dedicated EV powertrain in development that should bow around 2021, and a Buick EV based on the Chevrolet Bolt's BEV II architecture. As such, a conventional powertrain seems more likely for an Enspire crossover, at least initially. The same IHS Automotive document said the E2UB vehicle would go into production in Shanghai in late 2019.