1939 Buick Coupe on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Is that a Cascada on Buick's Detroit show stand?

The above image is a close-up of one particular car spotted in a rendering that Buick provided of its stand at next week's Detroit Auto Show. Two doors, four seats, no top, deep and arcing shoulder line - any idea what that might be? We're going to guess it's the coming Buick Cascada, only we're stretching the definition of the word "guess" since the car is a dead ringer for the Americanized Opel droptop, which we drove more than a year ago. Looks like it's finally going to get the 'Official' treatment as a 2016 model, after it was shown to dealers last August. There have also been rumors that the car will be called Velite, but newer rumblings out of the Renaissance Center suggest that such gossip is a dead-end. The Cascada will enter a segment with no real competitors, since the Chrysler 200 ragtop is gone and a Buick convertible vs. Ford Mustang and Chevrolet Camaro convertibles isn't really a thing, and we think will make a nice expansion of the brand's model-range footprint. The big bit of news we're waiting for is what's going to power it, a Euro-sourced four-cylinder with 168 or 197 horsepower? We don't have long to wait to find out. Related Gallery 2013 Opel Cascada: Quick Spin View 50 Photos News Source: GM AuthorityImage Credit: Copyright 2014 AOL Detroit Auto Show Buick Opel Convertible Luxury Detroit buick cascada opel cascada

2018 Buick Regal GS is the best Regal since the GNX

The 2018 Buick Regal GS, the third and final variant of the all-new Buick Regal, was revealed this morning. At the event, we were given a brief chance to drive the Regal Sportback, the Regal TourX, and the Regal GS at GM's proving grounds in Milford, MI. Buick has been working hard to shed its image as the brand that comes with an AARP membership card in the glovebox, and this handsome trio is definitely on the right path. With a solid list of features at competitive prices, it's now going to be up to Buick's marketing division to get customers into showrooms. We should say right off the bat that while the old G-Body Grand National and GNX were hardcore giant slayers, the new Regal GS isn't intended to be so sharp edged. Those '80s machines were focused on 0-60 times, and looking as sinister as possible. The new Regal is far more civilized that its forebear. They may share a name, but the purpose has changed. The standard Regal Sportback starts at $25,915 - that's $2,470 less than the outgoing model. It might be the most attractive Buick in decades, at least on the outside. The interior is typical GM, meaning lots of colors and textures without a defining theme. It's powered solely by a 2.0-liter turbocharged inline four making 250 horsepower and 260 pound-feet of torque. Power is sent to the front wheels through a nine-speed automatic. From behind the wheel, the Regal Sportback is quiet, comfortable, and generally relaxed. The 2.0-liter turbo makes a decent amount of power, but the steering and handling remind you that this isn't a sport sedan. That's not a fault, simply a conscious design choice. Despite what some enthusiasts would lead you to believe, not everything needs to be set up for the N urburgring. The Regal Sportback soaks up bumps fairly well, though the car felt light going over some larger bumps on GM's handling course. The steering is completely dead, but it doesn't feel loose or sloppy. There's simply no feedback from the tires. On the other hand, the brakes were surprisingly good. The pedal was firm and confidence-inspiring. Stopping quickly from 60 mph provided no drama. View 12 Photos The $29,995 Regal TourX is a high-riding wagon in the vein of the Subaru Outback, Audi A4 Allroad, and Volvo V60 Cross Country. Like those three, the Regal TourX comes standard with some beefy plastic cladding and all-wheel drive, giving some pretense of off-road capability.