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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Malaise Era Junkyard Gem: 1979 Buick Electra Limited

In the fall of 1973, the Arab members of OPEC shut off the oil taps, and Detroit got busy making many of their full-sized land yachts a lot smaller. By model year 1977, the downsized fifth-generation Buick Electra was ready to go ... just in time for the 1979 Iranian Revolution to squeeze the supply of the black stuff even further. You won't see many of the 1977-85 Electras these days, but I spotted this faded but solid '79 Limited sedan in a Denver self-service yard last week. General Motors must have bought up the entire world's supply of blue velour around this time, because you'll see this stuff in just about every car they made for the following decade or so. By this time, GM was doing a lot of mixing-and-matching with engines from its various divisions, which meant you could buy an Oldsmobile 88 with a Chevrolet 350 V8 engine, a Chevrolet Monza with a Buick 231 V6 engine, or— as in this case— a Buick Electra with an Oldsmobile 350 V8 engine. Do you want to know how many horses this engine delivered to this 3,631-pound car? 155 horsepower out of 5.7 liters of engine displacement. Times were tough during the Malaise Era. Related Video: Featured Gallery Junked 1979 Buick LeSabre in Colorado Junkyard View 20 Photos Buick Automotive History Luxury Classics Sedan malaise era

2020 Buick Encore, Encore GX set for Shanghai debut

Buick says it will debut the all-new 2020 Encore small crossover and new-for-China Encore GX compact crossover at the Buick Brand Night April 15 in Shanghai on the eve of Auto Shanghai 2019. They'll join the updated 2020 LaCrosse and LaCrosse Avenir sedans, which GM is discontinuing here in the U.S. Buick released a darkened teaser image of both vehicles in rear three-quarters view, though it's a little hard to tell which is which (we're going with the GX being the one on the right). It suggests the Encore gets more streamlined taillights that taper along the rear liftback, with some redesigned creases on the door panels and haunches. The latter don't appear to be present on the Encore GX, which Buick says is a new addition to the model series in China. Both will be offered with GM's new nine-speed Hydra-Matic and continuously variable transmissions, plus what Buick says will be "enhanced connectivity," including new technologies. They'll join the Envision and Enclave for China, which is Buick's largest market. First introduced in 2013, The Encore was last refreshed for 2017. It has been the top-selling Buick model in the U.S. for the past 3 years, with 93,073 sold last year, up 5.7% from 2017.