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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Meet the Buick Velite 7, the Chevy Bolt's Chinese cousin

The Buick Velite 7 has officially been revealed after having been leaked and spied a few months ago. The name derives from Buick's line of electrified models it sells in China, of course the design shows it's most closely related to the Chevy Bolt EV. Buick hasn't revealed many details about it, and only one photo, but we do get to see it and we also have a range estimate. The range estimate is 500 kilometers on the NEDC cycle, which translates to 311 miles. That's actually less than the NEDC estimate for the Bolt EV, which is 565 kilometers or 351 miles, which increased for the 2020 model year from 520 kilometers or 323 miles. Of course NEDC figures tend to be much higher than EPA numbers, which rated the current Bolt EV at 259 miles and the previous version at 238. As such, we would expect this Buick to have an EPA range closer to 210 to 220 miles. We don't know what resulted in the lower range, but it could have something to do with additional weight or slightly worse aerodynamics. It could be both. Design-wise, the Buick is clearly based on the Bolt, but has a more aggressive front bumper and a trendy partially floating roof. It also seems to have a slightly boxier, taller profile, mainly because of the nose. Buick hasn't released any other details about the crossover, preferring to save them for the car's launch later this year. Since it seems so closely related to the Bolt, it probably has the same drivetrain: a single electric motor sending 200 horsepower and 266 pound-feet of torque to the front wheels via a single-speed transmission. Related Video:    

2017 Buick Encore freshens up for New York debut

Buick has rolled in to the New York Auto Show this year with a revised version of the Encore, bringing with it a series of revisions to what's billed as "America's most popular small SUV." Most obvious is the new front end that adopts the brand's latest design language with a fresh grille and headlamps – full LEDs on top-spec models. The taillights are also new, the exhaust tips are now chromed, the door mirrors color-keyed to the bodywork, and of course it all rides on a new set of wheels. The updates continue inside, where you'll find new trim, new gauges, and an eight-inch color touchscreen display to run the IntelliLink system that now supports Apple CarPlay and Android Auto as well as OnStar 4G LTE with on-board wifi. Buyers will be able to choose between five trim levels and between front- or all-wheel drive. There are three new exterior paint choices as well. The Encore is based closely on the European-market Opel Mokka, which was similarly revealed in updated form at the Geneva Motor Show just last month. In Buick guise, the Encore has only been on the market now for three years, but already stands as the brand's top seller. Last year it alone accounted for nearly one in every three vehicles Buick sold, and has risen 34 percent so far this year as well. Subtle though they may be, these updates ought to keep the Encore at the top of its game for another few years to come. View 5 Photos Related Video: 2017 Buick Encore Gets Latest Tech, Sculpted Design New LED headlights, Apple CarPlay, Android Auto for Buick's best-seller 2016-03-22 NEW YORK – Buick today introduced the new 2017 Encore, strengthening the appeal of America's most popular small SUV with more refined styling and new connectivity technology – including available Apple CarPlay and Android Auto compatibility. A new front-end appearance and a new premium interior highlight the visual refinements, while Apple CarPlay and Android Auto are supported by a next-generation IntelliLink system featuring an 8-inch-diagonal color touch screen. Push-button start, keyless unlock via the exterior door handles and an 8-inch color touchscreen highlight the Encore's roster of new standard features. "The Buick Encore created the premium small SUV segment and remains the top choice for customers seeking premium features and dependability coupled with timeless design," said Duncan Aldred, vice president of Buick Sales, Service and Marketing.