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The Bugatti Chiron sounds like an absolute monster

Most of us will never drive, or own, a Bugatti Chiron. Actually, most of us will never even see one. The closest we'll probably get is stuff like this video. So with that in mind, we bring the first of what will probably be many, many videos. This one comes directly from the floor of the Geneva Motor Show and was obtained by the team at Auto Express after they slipped the Chiron's handlers a few euros (probably). The Bug idles, then raises its spoiler and gives an ever-so-brief bark from its quad-turbocharged W16 engine. It sounds good and menacing, but how does it sound next to its older brother, the Veyron? Well, not surprisingly the two cars sound a lot alike. They use broadly identical 8.0-liter, 16-cylinder engines with four turbochargers, but the new Chiron has nearly 300 horsepower more than the Veyron Super Sport shown in the video below. That makes us think that once we finally see the Chiron in motion, it'll be a much faster, but not necessarily much noisier, Veyron. Check out the Chiron giving a bark at the top of the page, and then scroll down to see Shmee150 get a close up with a Veyron Super Sport, for a unofficial comparison of the two noises.

Bugatti SUV: Call it what you will, it's waiting for a green light

Three years ago, then-Bugatti CEO Wolfgan Durheimer said the hyper-indulgent brand was looking at four different bodystyles for a second model line. He wouldn't identify the styles, but they were thought to be a sedan like the 2009 Galibier concept or 2+2 GT, a less extraterrestrial supercar, an electric car, and an SUV. Some rumors of late suggest plans for a "Royale electric limousine" are in the pipeline. Before that, though, Car magazine says "a crossover-influenced sports car" is only waiting for sign-off from Volkswagen Group execs. As far as we can tell, the phrase "crossover-influenced sports car" is a way to escape calling this reported product an SUV. Remember, brand CEO Stephan Winkelmann said in January that "There will be no SUV from Bugatti" because it didn't fit the Molsheim automaker's heritage and disposition. There could be shades of Italianate wrangling between a boutique brand and a parent company going on here. When ex-Ferrari CEO Luca de Montezemolo said the brand would never build an SUV, he was soon overruled by parent-company CEO Sergio Marchionne. That's how we'll get the Purosangue next year, which the Modena sports car maker calls an FAV, for Ferrari Activity Vehicle. So Luca, with help from the marketing team, was technically correct. Point being that when discussing the shape of the next model, Winkelmann explained needing to balance investment with return, and said, "it's not me to decide." If said proposal gets the green light, it "won't be a traditional SUV." The picture painted is of something like a two-door Lamborghini Urus with a higher seating position, much faster bodywork, and much less weight. Underneath would be a Bugatti platform not shared with the rest of the group. Instead of the 641 horsepower kicked out by the 4.0-liter twin-turbo V8 in the Urus, the report says Bugatti would inject some sort of electrical assistance to achieve 1,000 hp. Winkelmann is known to be against a hybrid powertrain for the eventual Chiron successor because of the weight and space penalties, but a crossover-like sports car would alleviate those concerns. The form factor would also achieve the more livable brief Bugatti's been talking about for ages, and address global emissions issues such as EV-only zones being proposed in cities around the world. The model would sit "below the Chiron but on top of every other model," and cost less than the $3 million Chiron. Production is said to be capped at 800 units per year.

Bugatti sitting on $85M stockpile of unsold Veyrons

There may be trouble brewing with the supercar specialists at Bugatti. The French brand shocked the world with the Veyron when it debuted in 2006, but at eight years old, the hypercar may be getting a little stale to its wealthy clientele. What's worse, Bugatti insiders say a replacement is still years away.
Bugatti planned an initial run of 300 Veyron coupes when it went on sale, but the introduction of the convertible added an extra 150 cars to the docket. Generally, its cars have been built to order, other than some of its show cars. In December, Bugatti confirmed that it had sold its 400th car. Now, there are still about 40 Veyron Grand Sports to find homes for, according to Bloomberg, which amounts to about 62.5 million euros ($85 million) in product.
To solve the problem, Bugatti has devised the Dynamic Drive Experience that has the Grand Sport touring the US. It allows potential buyers to drive the car on the road and experience its raw speed on closed airport runways. The company hopes being hands-on with the supercar is going to move a few more of them.