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Bugatti Dynamic Driving Experience

Let's say you're rich. Filthy rich - you've got cars in garages of homes you can't remember you own, rich.
As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather spend their spare time shipping exotic sleds to private tracks than sitting on a beach in the Maldives.
This rarified air presents a daunting challenge to boutique carmakers attempting to distinguish themselves, especially when they're vying for attention amidst voluptuous Paganis, Koenigseggs, and Brabus G63 AMG 6x6s. When the stakes are this high and the competition this fierce, you need a novel approach to peddle your four-wheeled wares - even if you're Bugatti.

Bugatti Veyron bids adieu with the Grand Sport Vitesse La Finale [w/video]

It's the end of an automotive era at the 2015 Geneva Motor Show as Bugatti unveils the last Veyron, and it's appropriately named La Finale. Based on the Grand Sport Vitesse, this vehicle is number 450 of a production run that included 300 coupes and 150 convertibles, over the last decade. Sitting right next to La Finale on Bugatti's Geneva show stand is the very first Veyron chassis built, and the pair purposefully carry similar stylistic cues. Where the original car combines a black-painted hood over red fenders, the final one switches the motifs around. Although, the color now comes from exposed carbon fiber, and this marks the first use of crimson carbon on a Veyron. The choice of material lends a muted, almost somber tone to the design, which is appropriate for the concluding model. A set of matching, maroon wheels and contrasting air intakes complete the look. The interior continues the scarlet theme with more exposed carbon fiber and a shade of leather called Hot Spur. Contrasting cream upholstery provides some visual relief, though. For their final outing, the designers took the opportunity to add a few unique touches, as well. Bugatti's famous elephant logo appears on the wheel center caps, fuel door and oil cap. There's also another one cast from bronze on the storage compartment cover inside the car. In addition, the La Finale gets written in a brighter shade of red under the passenger-side headlight and on the bottom of the wing. Mechanically, the La Finale doesn't receive anything extra over the other Grand Sport Vitesse vehicles. It still sports an 8.0-liter quad-turbo W16 with 1,184 horsepower and 1,106 lb-ft of torque. The sprint to 62 miles per hour reportedly comes up in a shockingly quick 2.6 seconds, and a top speed of 255 mph is claimed possible. While this ends the story of Veyron production, Bugatti isn't going to fade away now. The company says that development of its next vehicle is "well underway," in the La Finale announcement. "With the next Bugatti model, we are aiming to consolidate and expand the market-leading position we have established with the Veyron," said Bugatti President Wolfgang Durheimer. "Our challenge is to make the best even better." That certainly leaves something to look forward to. Related Video: Geneva International Motor Show 2015: Bugatti celebrates the Veyron World premiere of the 450th and final Veyron, the Grand Sport Vitesse "La Finale" ?

VW Group plan puts Porsche in charge of a 'super-premium' division

An Automobile report looks into what's happening on the organizational and technical sides of the Volkswagen Group, and what those changes could mean for the premium brands. The wide-angle view is that Porsche appears to have been anointed to "coordinate the future activities" at Audi, Bentley, Bugatti and Lamborghini. Audi would cede Lamborghini guardianship to Stuttgart, and Ducati — via a new concern called Ducati Enterprises — would become the shepherd for VW's other Italian investments. Executives target Jan. 1, 2019, to complete the reshuffle. VW wants to save a boodle by tying up four of its five top-tier brands, and putting the one with the highest ROI in charge. Porsche, within its own house, wants to reduce expenditures by $2.3 billion per year over for four years, the savings already earmarked for improving internal processes like R&D and production. Having Porsche share those gains as well as lead development of platforms, components and future-tech strategies for the sister sports car brands could benefit everyone. In the near-term, the brands have their own plans: Bugatti CEO Stephan Winkelmann is said to want a Chiron Superleggera, a roofless and "completely reskinned" Chiron Aperta, and a track-only Chiron SS. The Superleggera could take the Chiron Sport's and Divo's Jenny Craig routines even further. The Aperta seems a natural successor to the Veyron Grand Sport, a natural evolution of the recently introduced Sky View roof, and a reskin might include numerous Divo cues. It's also said Bugatti's considering "an all-electric high-end model" in conjunction with Porsche, Rimac, and Dallara, but name one supercar or hypercar manufacturer that isn't considering a lightning-fast EV. Lamborghini, deep into work on follow-ups for the Huracan and Aventador, might get a bit of a bump with the new plan. The carbon "monofuselage" for the next V12 flagship is said to be too far developed and too complex to scrap. It puts two electric motors on the front axle, batteries in the middle, and a naturally aspirated V12 with around 770 horsepower plus another e-motor with 402 horsepower in back. The Huracan is said to get a version of the same carbon architecture at the moment, but the corporate reorganization might press pause on it. Automobile says options include continuing the Huracan/ Audi R8 twinning, but that depends on Audi saying "Ja" to a third-gen R8 with Lamborghini bones.