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One-of-a-kind Bugatti Chiron Profilee sells for over $10 million at auction

The one and only Bugatti Chiron Profilee has become the most expensive new car ever sold at an auction. RM Sotheby's sold it in Paris for precisely ˆ9,792,500 including the buyer's premium, a sum that represents approximately $10.8 million at the current conversion rate. For context, the Profilee makes the standard Chiron (which is sold-out) look like a bargain. Bugatti charged about $3 million for it, meaning the anonymous collector who took home the one-off car could have bought three regular Chiron models instead. With that said, we're not 100% surprised by the result: in addition to being a unique car, the Profilee stands out as the last W16-powered car available from Bugatti. Bugatti didn't envision the Profilee as a one-off; far from it. The model was developed with limited production in mind as a toned-down version of the Pur Sport that puts a bigger focus on touring than on handling. Changes such as wider front air dams, a bigger grille, and a small rear wing with a hollow middle section change the coupe's aerodynamic profile, and Bugatti also tweaked the steering and suspension systems. Shorter ratios in the seven-speed dual-clutch automatic transmission make the Profilee the quickest evolution of the Chiron. Production should have been capped at 30 units globally, but Bugatti canned the project after it filled all of the available Chiron build slots. There's no word on who bought the Chiron Profilee or where it's off to, so keep your eyes peeled at the next cars and coffee gathering. Related video:

Bugatti won't make a hybrid, but an EV remains on the table

Bugatti is in an exploratory phase as it seeks ways to expand its lineup during the 2020s. Adding a second model to its range is almost a given, and electrification is possible, but the company's chief executive revealed he doesn't believe hybrid technology is the right solution. Speaking to Motor Authority, Bugatti boss Stephan Winkelmann said the internal combustion engine is "the right way to go" and "the real state-of-the-art powertrain." He backed up his argument by pointing out a gasoline-powered engine like the Chiron's W16 delivers limitless power and incredible acceleration without adding an excessive amount of weight or creating a packaging nightmare. Launching a second nameplate positioned below the Chiron remains one of the CEO's priorities. While it sounds like the model won't receive hybrid technology, Winkelmann is open to the idea of releasing an electric car that will deliver zero-emissions performance. He outlined a battery-powered, 2+2 model with a relatively high seating position, and more ground clearance than a standard luxury sedan. Increasing the distance between the tarmac and the rocker panels doesn't necessarily mean releasing an SUV, however. Bugatti previously told Autoblog it is not planning on making an SUV. And, it's important to note a final decision on the model hasn't been made yet. Winkelmann also closed the door to a modern-day interpretation of the gorgeous Galibier concept (pictured) unveiled in 2009 and often rumored to be a candidate for production. The close-to-production design study took the form of a four-door sedan with an evolution of the Veyron's 8.0-liter W16 engine mounted in front of the passenger compartment rather than behind it. The executive explained an updated version of the concept would compete in a segment that's "going down." He added Bugatti would need to make long- and short-wheelbase variants to cover the global market. Bugatti has offered stately sedans in the past, so the heritage is certainly there, but one of the issues with making a long-wheelbase four-door is that it would undoubtedly attract chauffeur-driven motorists, notably in China. Winkelmann stated he believes Bugatti makes cars that should be driven, not ridden in. That's a strong hint that the second model — regardless of what it looks like, when it makes its debut or what it's powered by — will be engineered as a driver's car.

Bugatti previews enigmatic new car ahead of Monterey debut

Bugatti will travel to The Quail, a Motorsports Gathering, with a surprise up its sleeve. The French company released a short video that previews a mysterious new model on its social media channels, but the 12-second teaser film asks more questions than it answers. Let's start with what we see: The video zooms in on four horizontal LED strips that look like they're either a headlight or part of one. If we're indeed looking at a headlight, the new model seemingly steers clear of borrowing styling cues from the Chiron, which wears horizontal units. Deciphering the various hashtags isn't much help. Bugatti titled the video "Unlock an Icon" and hinted that it's "#OpeningUpNewHorizons." UNLOCK AN ICON 19 AUGUST 2022 | 10:20 PST (17:20 GMT) THE QUAIL, A MOTORSPORTS GATHERING#BUGATTI #MontereyCarWeek #TheQuail@TheQuailEvents pic.twitter.com/NP0v0AF2CS — Bugatti (@Bugatti) August 15, 2022 As for the rest, well ... your guess is as good as ours. Whatever we're looking at, it will be the first new Bugatti model since Croatia-based Rimac took over the brand in June 2021. Company founder Mate Rimac stressed that Bugatti won't immediately drop piston-powered cars, and he also argued against lazily taking the electric Nevera and putting a Bugatti logo on it. Bugatti announced in January 2022 that the Chiron is sold out, though the W16-powered coupe remains in production, so the car depicted in the preview video likely isn't another variant of it (like, say, the Super Sport). All of our questions will be answered when the next addition to the Bugatti family makes its debut at 10:20 a.m. PDT this Friday, August 19, in Monterey, California. That's 1:20 p.m. in New York City and 7:20 p.m. in Bugatti's hometown of Molsheim, France. Bugatti Luxury Performance