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Bugatti Dynamic Driving Experience

Let's say you're rich. Filthy rich - you've got cars in garages of homes you can't remember you own, rich.
As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather spend their spare time shipping exotic sleds to private tracks than sitting on a beach in the Maldives.
This rarified air presents a daunting challenge to boutique carmakers attempting to distinguish themselves, especially when they're vying for attention amidst voluptuous Paganis, Koenigseggs, and Brabus G63 AMG 6x6s. When the stakes are this high and the competition this fierce, you need a novel approach to peddle your four-wheeled wares - even if you're Bugatti.

Bugatti Chiron Noire only slightly less exclusive than 'La Voiture Noire'

Bugatti has only constructed one La Voiture Noire, the homage to the Jean Bugatti's now-lost 57 SC Atlantic, and as far as we know, Bugatti will only build one. The Molsheim manfuacturer has come up with a way to spread the sheen of The Black Car to a few more Bugatti owners with two versions of a single special edition. The Chiron Noire Elegance and Chiron Noire Sportive are two ways to dress the hypercar up in black, the difference being that one presents a gleaming black objet to admire, the other opens two doors to a singularity and perhaps a portal to the Planet of the Apes. The Elegance is the showy black one, all of its bodywork done in exposed carbon fiber. Two new mesh designs cover the front radiator grilles, highlighted by a Bugatti badge worked up in solid silver and black enamel. Matte polished aluminum caps the C-line swooping around the doors, tying in with the polished aluminum on the side mirrors and engine cover. Lower down, the word "Noire" on the rear fenders, scripted in black, of course, gives away the coupe's exclusive identity, as do the black brake calipers. Inside the black leather interior, silk-matte aluminum highlights the C-line between the seats, and Noire badging decorates the center console, armrest, and door sills. The Chiron Noire Sportive is the shadowy black one, all of its bodywork and normally metallic jewelry slathered in matte black, including the C-line and tailpipes. Bugatti appears to have dipped the interior in a tub of black, so not only is the leather the color of night, so too are all the usually aluminum parts; the C-line, the steering wheel, the center console, switchgear, buttons and knobs on the dashboard and the door handles, all of them want to swallow all the light. Bugatti will sell only 20 of this Chrion Noire special edition, builds to begin in the second quarter of next year. Either package can be ordered for the base Chrion for three million euros ($3.3M U.S.), or added to the more expensive Chiron Sport for an additional 100,000 euros ($110,865 U.S.).

Bugatti looking to make elongated electric luxury car

Bugatti has been a one-trick pony for awhile now, but that could be changing in a few years. Car reports that the French supercar maker is working on an electric luxury car, due in 2023. The report claims Bugatti will use an elongated version of the platform Porsche is building the Taycan on. Plenty of changes would be made to make it worthy of the Bugatti name — adding copious amounts of carbon fiber and other lightweight exotic materials wouldn't be out of the question, since Bugatti doesn't have to worry about a price point like Porsche does. It also needs to differentiate itself considerably from others under the Volkswagen umbrella to be taken seriously. Car posits that this luxury barge could bring back the Royale name from the early twentieth century. Solid-state battery tech is not ready for production cars yet, but it's speculated that we could see the tech used as replacement for lithium-ion in this car. With no definitive timeline for solid state battery deployment, we'll maintain a healthy level of skepticism for now. Bugatti CEO Stephan Winkelmann spoke of the potential luxury car to Bloomberg at the Geneva Motor Show, too. He claimed the battery-electric car would be more affordable than the brand's usual fare. "There, I would see us doing a battery electric vehicle," Winkelmann said. "There, the balance between performance and comfort is much more important, and it's about daily usability. This is what I see." We don't see Bugatti axing the Chiron and whatever will replace it sometime down the line, so this next car will mean the brand would finally have two concurrent model offerings. Winkelman said the company's priorities for its future cars are changing, with top speed being much lower on the list of priorities, as well. "In Bugatti's future, maximum speed does not play the leading role any more," Winkelmann said. "From now on, we are going to put an emphasis on ultimate overall vehicle dynamics, lightweight and modern sustainable luxury." We've no doubt Bugatti will be able to find homes for nearly anything it produces. Bugatti told Bloomberg that the average Bugatti customer has 42(!) cars parked in the garages of what we can assume are various homes all around the world. Why should those folks have to commute in a stuffy old Rolls-Royce when they could be in a Bugatti?