Bugatti Veyron 16.4 2008 on 2040-cars

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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bugatti Chiron Super Sport revealed as a long-tail, high-speed grand tourer

Bugatti is done setting speed records, but it's proud of what it accomplished in the years it spent chasing the crown. It channeled some of the lessons it learned into a new, high-speed-focused Chiron variant called Super Sport. While the Super Sport is instantly recognizable as a member of the Chiron family, it wears a more streamlined body than other variants (like the handling-focused Chiron Pur Sport) characterized by a redesigned front splitter, air curtains on either side of the front bumper, and a rear end that has been extended by nearly 10 inches. The rear air diffuser has a new look, too. These changes improve aerodynamic efficiency while creating the high level of downforce required to keep the Chiron firmly planted to the ground at the triple-digit speeds it's designed to reach. Even the smaller tweaks seen on the Super Sport weren't made strictly in the name of design. Bugatti explained the nine holes above each front wheel create downforce by releasing air pressure from the wheel wells. On a secondary level, they also create a visual link between the EB110 (which also wore the Super Sport designation) and the limited-edition Centodieci. Model-specific five-spoke wheels add a finishing touch to the function-over-form design.  Bugatti developed the Super Sport as a grand tourer, so giving it a stripped-out, race car-like interior was out of the question. The cabin blends timeless materials, like leather and aluminum, with carbon fiber components that hint at the car's lightweight construction. Buyers can customize nearly everything inside, including the upholstery. Power for the Super Sport comes from Bugatti's prestigious W16 engine, an 8.0-liter unit fitted with four turbos. It develops 1,577 horsepower and 1,180 pound-feet of torque in this application. Engineers made changes to the turbos, to the engine oil pump, and to the cylinder head in order to increase the 16-cylinder's redline to 7,100 rpm (a 300-rpm bump) and to make the full torque output available across a much broader spectrum. The engine still spins the four wheels via a seven-speed dual-clutch automatic transmission, though the seventh gear is longer.  Helped by a 50-pound weight reduction, the Super Sport takes 5.8 seconds to reach 124 mph (200 kph) from a stop. Keep it floored, and the speedometer shows 186 mph (300 kph) in 12.1 seconds. Its top speed lies in the vicinity of 273 mph.

Bugatti files for Rembrandt patent

Though increasingly uncommon today, back in the day every automaker had a hood ornament. Bugatti's was an elephant standing up on its hind legs with its trunk extended into the sky. It capped the nose on the famous Bugatti Type 41 Royale, and it was designed by Rembrandt.
No, not the famous Dutch artist, but Rembrandt Bugatti - the younger brother of carmaker Ettore Bugatti who was named after the painter.
So why do we mention this, you ask? Because one of our readers just alerted us to a patent application with the European Union's Office for Hamonization in the Internal Market. It was filed by Audi's intellectual property office on behalf of its sister company and encompasses the name Rembrandt Bugatti.