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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Bugatti reveals the final version of the one-off La Voiture Noire

Bugatti is ready to deliver the La Voiture Noire, a one-of-a-kind model introduced at the 2019 edition of the Geneva auto show. Based on the Chiron, the coachbuilt coupe meets the same quality standards as a series-produced car. Making the La Voiture Noire a reality took two years because it underwent a long list of tests before Bugatti signed it off. As we've previously reported, it was blasted with thousands of gallons of water to ensure it's watertight and was driven flat-out on a track, among other evaluations. Over 65,000 engineering hours were invested into the project, a number that underlines the significant differences between the La Voiture Noire and the Chiron it's related to. And yet, Bugatti managed to keep the show car's lines and finer design details intact during development. While the quad-turbocharged, 1,479-horsepower 8.0-liter W16 engine comes from the Chiron, all of the carbon fiber exterior panels are new and the wheelbase is slightly longer. Bugatti also notes each headlight features 25 individually-milled elements, and that the grille was 3D-printed. Overall, the La Voiture Noire wears a purer, more touring-oriented design than the aforementioned Chiron and the Divo. It's not fitted with a rear wing, for example. Interior photos haven't been released, but we're told the seats are upholstered in Havana Brown leather. It creates a classic ambience that matches the turned aluminum inlays scattered across the cabin, like on the center console. There is but a single example of the La Voiture Noire, and Bugatti's not taking bids. The coupe is already sold to an anonymous collector, who paid 11 million euros (about $13.4 million at the current conversion rate) for it before taxes enter the equation. Time will tell if the new owner reveals his or her identity, drives the car, or keeps it tucked away in a private collection. In the meantime, the French firm will work on bringing the Centodieci to production. Perhaps inspired by Bugatti's success, some of the other luxury carmakers have started breathing new life into the long-lost tradition of coachbuilding during the past few years. Rolls-Royce notably created a yacht-inspired, one-of-a-kind convertible called Boat Tail for an anonymous couple that reportedly paid approximately $28 million for it. What's in a name? La Voiture Noire literally translates to "The Black Car" in French. It's entirely black, but there's more to it than paint and trim.

Bugatti Type 35 reborn as a sumptuous retro-styled roadster

German engineering and design firm Uedelhoven Studios has reimagined the Bugatti Type 35 as a modern roadster. It's visibly inspired by the original model, but it's lower, sleeker, and made largely with carbon fiber. Uedelhoven Studios isn't a household name, even in enthusiast circles, but it has helped create numerous concept cars including the 2020 Hyundai Prophecy, the 2019 Hyundai 45, and the 2019 Audi AI:Me. It explained that its designers began brainstorming ways to bring the Type 35 into the 21st century in 2015, though it's unclear whether Bugatti was involved in the project. We didn't see it when we went behind the scenes in its design studio to discover some of the unbuilt models it developed in the 2000s and the 2010s, including a V8-powered coupe. Called Type 35 D, a designation never used by Bugatti, the roadster is instantly recognizable as a follow-up to the successful race car thanks in part to a horseshoe-shaped grille surrounded by a thick chrome frame, a tapered body and light blue paint. The suspension system's components and the wheels are fully exposed, like on the original model, but Uedelhoven added fatter tires and a sizeable air diffuser that's wider than the body. Peeking inside reveals wood trim on the steering wheel and the gear selector, leather upholstery, and a copious amount of carbon fiber. The center console is loosely inspired by the one fitted to Bugatti's current-day models, like the Chiron, with round instruments (including a digital gear indicator). It looks like there's a screen on the dashboard, too, which strongly suggests the cabin isn't as closely linked to Bugatti's heritage as the body. What's under the hood hasn't been revealed. We think the front end looks a little too narrow to house Bugatti's thunderous 8.0-liter W16 engine and its four turbos. Released in 1924, the original Type 35 was powered by a 2.0-liter straight-eight engine tuned to develop about 90 horsepower, a magnificent amount at the time. "This was a project initiated by Walter de Silva for Volkswagen Konzern Design in 2015 and constructed at the Uedelhoven Studios. The Bugatti Type 35 D was purely a concept car to see what was possible with the brand. The team behind it consisted of various Volkswagen Group designers, including, Alessandro Dambrosio, Stefan Sielaff, Tancredi de Aguilar and Klaus Suttner," a spokesperson for da Silva's design studio told Autoblog.