2011 Bugatti Veyron 16.4 8.0l "bleu Nuit" Grand Sport 315 Miles, One Owner on 2040-cars

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Unique Bugatti Chiron Pur Sport shows off customizing program

It's strange, but there's really no shortage of incredible supercars to pick from nowadays. Ferrari, Lamborghini, McLaren, Pagani, Koenigsegg, Bugatti, Aston Martin and Porsche, among others, are continuously rolling out ever faster, rarer and more unusual supercars. And as a result, buyers want more than just a choice of paint and interior colors to pick from. They want unique color schemes to stand out from the other supercar owners. Automakers such as McLaren have learned this with programs like MSO, and now Bugatti is launching a service called Sur Mesure, which translates to "tailored." And its first customer car is the Bugatti Chiron Pur Sport GP Sur Mesure you see above. According to Bugatti, the car is a tribute to racing driver Louis Chiron, who won the 1931 French Grand Prix driving a Bugatti Type 51. The custom Chiron Pur Sport features the same style "32" on the outside and embroidered on the seat backs as Chiron's Type 51. That number is hand-painted on the doors, as are the "EB" logo patterns on the front and rear fenders. Based on photos of the paint process, it seems some intricate masking was used, requiring careful removal after painting. The exterior paint color is a new hue that was created to match that of 1930s Bugatti race cars. Inside, the Chiron Pur Sport is mostly black and red Alcantara. The most unique aspects are the door panels that feature the same type of "EB" pattern as on the fenders, but this time with embroidery. The car also gets black anodized aluminum trim panels with silver logos. No pricing was given for this one-off Bugatti, nor were any estimates for services given. This is likely because every project will be different depending on the customers' ideas, so the amount of time and cost will vary. Seeing as customers will be guided through the process and receive truly custom cars at the end, ones based on cars that already have seven-figure price tags, the costs must be mighty high. Related Video:

Bugatti has sold all nine of its Legend edition Veyrons

You may have balked at the release of each of Bugatti's Legend edition Veyrons and dismissed them as simple a way for the Alsatian marque to sell the last 50 cars it needs to move before it can put the series to rest. But what you can't argue with is the fact that it's working, because Bugatti has sold every last one of them.
The "Legendes de Bugatti" series launched, as you may recall, with the Jean-Pierre Wimille edition (pictured above and in the updated image gallery) at Pebble Beach this past August. The Jean Bugatti edition followed at the Frankfurt show, and the Meo Costantini edition debuted in Dubai. Each one is based on the Vitesse roadster and comes with a special paint scheme and interior palette created in tribute to a legendary driver from the marque's hey day in pre-war grand prix racing. Each of the three limited runs is limited to three examples, each of which, Bugatti has confirmed, has sold for around 2.2 million euros - equivalent to approximately $3 million at present exchange rates. And here we thought the million-dollar asking price for the original Veyron was a lot.
Before all is said and done, there will be three more of these special series - nine more examples - for a total of eighteen vehicles. Bugatti is set to unveil the fourth version next week in Geneva, anticipated to pay tribute to pioneering female driver Elisabeth Junek. We're still expecting Ettore's son Rembrandt Bugatti to be the subject of another one, leaving the sixth up in the air. Whoever those remaining examples honor, however, you can bet Bugatti will sell them all, which will only bring it closer to selling those last few Veyrons and moving on to its successor, whatever form it may take.

Watch the Bugatti Chiron go from raw carbon to finished product

The Bugatti Chiron is a beautiful, hand built 16-cylinder luxury cruise missile that is without equal on the road. That's why it can command a price of nearly $2.7 million. While the Chiron may only be in reach to the 1 percent of the 1 percent, it's a price some are more than willing to pay. The first customer cars are now rolling out the doors at Bugatti's Molsheim, France, facility. The first three will soon be reaching customer hands in Europe and the Middle East. Each car is hand assembled by a team of about 50 production, quality assurance, and logistics team members in France. The video above shows the first three cars being built, from a bare carbon tub being mated to that massive 1,500 horsepower quad-turbocharged W16 engine to the finished product making its way out the door. Bugatti expects to build about 70 cars this year alone, meaning each car takes roughly 5 full days to assemble. While the first three cars have been or are being delivered now, a fourth will be on display next week at the Geneva Motor Show. About 200 customers put in orders after the car's reveal last year, so the Molsheim team will be busy for the next several years. Look for more colors and special editions to trickle out as time goes on. Related Video: News Source: Bugatti Design/Style Misc. Auto Shows Bugatti Performance Supercars Videos hypercar Bugatti Chiron