2008 Bugatti Veyron on 2040-cars

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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Who was Elisabeth Junek, and why is Bugatti giving her a special Veyron?

Bugatti is in the habit of recalling names from its storied history on the nameplates of its new models. The Veyron, after all, was named after Pierre, one of its most accomplished racing and test drivers. So, too, was the concept that preceded it named after Louis Chiron, another Bugatti racing driver of yore. And lately, the Alsatian marque has been reviving other names from its history with a series of special editions.
The "Légendes de Bugatti" series kicked off with the Jean-Pierre Wimille edition last year, which was followed by the Jean Bugatti edition and the Meo Costatini edition (pictured above) just a few months ago. We would have expected that the next one would honor Jean's brother Rembrandt Bugatti - the artist behind the rearing elephant hood ornament that adorned the legendary Bugatti Royale - but the word on the street is that the next special-edition Vitesse will pay tribute to one Elisabeth Junek.
Also known as Eliška Junková, she was one of the earliest and most renowned of female racing drivers at the dawn of motorsport. She would often accompany her banker/gentleman-racer husband Cenek Junek on his motoring exploits in their Bugatti Type 35B and would sometimes take the wheel herself. Her most famous race was the 1928 Targa Florio, which she led until the final lap before mechanical troubles dropped her down to fifth place - but still ahead of Tazio Nuvolari.

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