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Watch the Bugatti Chiron go from raw carbon to finished product

The Bugatti Chiron is a beautiful, hand built 16-cylinder luxury cruise missile that is without equal on the road. That's why it can command a price of nearly $2.7 million. While the Chiron may only be in reach to the 1 percent of the 1 percent, it's a price some are more than willing to pay. The first customer cars are now rolling out the doors at Bugatti's Molsheim, France, facility. The first three will soon be reaching customer hands in Europe and the Middle East. Each car is hand assembled by a team of about 50 production, quality assurance, and logistics team members in France. The video above shows the first three cars being built, from a bare carbon tub being mated to that massive 1,500 horsepower quad-turbocharged W16 engine to the finished product making its way out the door. Bugatti expects to build about 70 cars this year alone, meaning each car takes roughly 5 full days to assemble. While the first three cars have been or are being delivered now, a fourth will be on display next week at the Geneva Motor Show. About 200 customers put in orders after the car's reveal last year, so the Molsheim team will be busy for the next several years. Look for more colors and special editions to trickle out as time goes on. Related Video: News Source: Bugatti Design/Style Misc. Auto Shows Bugatti Performance Supercars Videos hypercar Bugatti Chiron

Bugatti opens two new US showrooms with no new cars to sell

Bugatti has opened two new dealerships in the United States. With dealers opening and closing all over the States each and every day, what makes these interesting? Well, the marque sold the last of its Veyron models and has yet to introduce the new Chiron that's expected to replace it. What that means, in short, is that Bugatti and these dealerships are in a holding pattern. But what a glamorous holding pattern it is. The dealerships in question are Bugatti Manhattan and Bugatti Miami. They both form part of larger multi-brand dealerships: Manhattan Motorcars and Braman Motors, respectively. And they are the first to feature the new showroom design penned in Molsheim for Bugatti dealers around the world. The dedicated showrooms promise to offer customers the chance to see a car up close, steep themselves in the lore and history of the brand, and customize their own like they would at the factory in Alsace. Following the New York and Florida dealers, the design is already set to proliferate to new showrooms in Munich, Monaco, and Tokyo in the coming months. The marque currently has 27 dealers in 13 countries around the world. In the case of Manhattan Motorcars, the Bugatti showroom forms just one part of its new location at the corner of 51st Street and 11th Avenue in the neighborhood known as Hell's Kitchen. The area also features dedicated showrooms for Bentley, Lamborghini, and Porsche – other high-end auto brands which, like Bugatti, fall under the Volkswagen Group umbrella. The dealer, which is now celebrating its 20th anniversary, also handles Rolls-Royce, Koenigsegg, and Lotus. The new five-story complex offers 150,000 square feet of showroom space, of which the Bugatti section takes up less than 1,000. Little wonder, since it has at most one model to display – and currently has none. Related Video: BUGATTI OPENS SHOWROOMS IN MANHATTAN AND MIAMI WITH NEW BRAND DESIGN - The two US dealers are the first in the world to have French super sports car manufacturer's new showroom design - New York dealer also moves to new address in Manhattan - Other global showroom locations with the new brand design are to follow - Bugatti Board of Management Member Stefan Brungs: "The new showroom concept is a fundamental investment in the future of our brand." Molsheim/New York City/Miami, November 6, 2015.

Dan Neil pokes fun at the celeb cars of 2014

Look, we try really hard not to pay any attention to the Kardashians and their vapid reality TV empire. But, as troubling as that brood may be, occasionally we're impressed and/or horrified by their four-wheeled conveyances. In fact, that curiosity extends beyond talentless reality stars with rotund glutes to celebs in general. That's why we're enjoying Dan Neil's sometimes biting take on the celebrity cars of 2014. Besides paying tribute to Kim K, husband Kanye West and the adorable Lamborghini that their spawn rides about in, Neil also takes a look at LeBron James' turn as a Kia spokesman and boxer Floyd Mayweather's trio of Bugatti Veyrons. Matthew McConaughey is a focus of Neil's as well, thanks to his oft-panned advertisements for Lincoln (and the raucous parodies they inspired), before finishing on the high, with Jerry Seinfeld and his new Porsche 918 Spyder. Take a look at Neil's recap of the celebrity cars of 2014. News Source: The Wall Street Journal Celebrities Humor Bugatti Kia Lamborghini Lincoln Porsche Videos porsche 918 spyder celebrity dan neil