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Bugatti Veyron, Lexus LFA, McLaren MP4-12C and Lambo Aventador in 1/4-mile shootout... who wins?

Automobile Magazine scribe Jason Cammisa was sent into the desert to referee four carbon-fiber-bodied wild animals fighting it out over the quarter mile: the V8 McLaren MP4-12C, the V10 Lexus LFA, the V12 Lamborghini Aventador and the W16 Bugatti Veyron Grand Sport. It's a tough job, innit?
The Head 2 Head race was run elimination style, with the winner of each two-up challenge facing the next devil up the totem pole. Although you might not have any doubts about the eventual victor, how each of these supercars fared is good watching. See all the screaming for yourself in the video below.

Bugatti breaks the 300-mph barrier in a longtail Chiron prototype

In one fell swoop, Bugatti reclaimed the top speed crown from Koenigsegg, and became the first hypercar manufacturer to break the 300-mph barrier. Andy Wallace, the French firm's official test pilot, recently set a speed record in a purpose-built, Chiron-based prototype on the Ehra-Lessien track in Germany. With 16 cylinders screaming in unison a foot away from his eardrums, Wallace reached 304.773 mph on Ehra-Lessien's 5.4-mile straight. To add context, the Veyron Super Sport topped out at 267.856 mph, and the Koenigsegg Agera RS stopped accelerating at 284.550 mph. Japan's Shinkansen bullet train normally runs at about 200 mph. The record-setting Chiron is faster than many small, Cessna-like aircrafts, and it can outrun a majority of the helicopters in the skies. Bugatti calls the record-setting car a pre-production version of a Chiron derivative. While technical details remain under wraps, we can tell its rear end has been extended in order to add downforce without creating drag. Round vents drilled into the top part of the front end reduce turbulence in the wheel wells, while peeking inside reveals a roll cage and a Sparco bucket seat for the driver. The prototype looks a little bit lower than a regular Chiron, too, but we'll have to wait until Bugatti publishes more information to find out what lies beneath the carbon fiber bodywork, and whether any of it will reach production. Italy's Dallara helped develop the special Chiron. Michelin contributed a great deal of expertise to the project, too. It provided Pilot Cup Sport 2 tires reinforced to handle 5,300 Gs while remaining street-legal. The company went as far as sending the four tires through an X-ray machine to scan for even the smallest imperfections. The run comes as a surprise, because the company's interest in setting speed records seemingly waned after it released the Chiron. Getting to 304 mph required a tremendous amount of effort, but Bugatti now has two additional bullet points on its resume. It's the first automaker to break the 300-mph barrier, and the Chiron stands out as the fastest car in the world.  We expect to learn more about Bugatti's record-setting run — including what's next for the record-breaking car — in the coming weeks as the firm continues celebrating its 110th birthday. In addition to the speed record, the celebrations have so far spawned the one-off La Voiture Noire and the limited-edition Centodieci.

VW close to decision on selling Bugatti to Rimac

FRANKFURT — Electric hypercar maker Rimac Automobili and Volkswagen's supercar brand Bugatti are a good technological fit, Porsche's CEO told German weekly Automobilwoche, fueling hopes that a deal between the two could happen soon. British automotive magazine Car last year reported that Volkswagen was on the verge of selling Bugatti to Rimac Automobili, citing sources. In exchange, Porsche, also owned by Volkswagen, would raise the 15.5% stake it owns in Rimac, founded by Croatian entrepreneur Mate Rimac, Car said. "At the moment there are intense deliberations on how Bugatti can be developed in the best possible way. Rimac could play a role here because the brands are a good technological fit," Porsche CEO Oliver Blume said. "There are various scenarios with different structures. I believe that the issue will be decided by the group in the first half of the year," said Blume, who also sits on the management board of parent Volkswagen. Rimac has developed an electric supercar platform, which he supplies to other carmakers, including Pininfarina. Blume also confirmed higher savings targets for Porsche, saying the carmaker plans to support results by 10 billion euros ($12.1 billion) of cost cuts by 2025, up from 6 billion previously. Related Video: