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110 ans Bugatti Chiron is a red, white and blue anniversary special

Few cars on the planet are as exclusive at the Bugatti Chiron. The multi-million-dollar price tag is part of it, but there's also the simple fact that so few are made. The French automaker, currently owned by Volkswagen, was founded 110 years ago by Ettore Bugatti. To celebrate both the company's anniversary and its French heritage, Bugatti revealed a limited-edition version of last year's Chiron Sport, a more capable version of the Veyron's successor. The Chiron Sport simply refined an already bonkers model, cutting weight thanks to lightweight wheels, thinner glass and even more carbon fiber. The suspension and steering were re-tuned, too, though the 1,479-horsepower quad-turbocharged W16 engine was left untouched. The 110 ans Bugatti doesn't add any more performance, though it doesn't really need it anyway. For those discerning customers that want a Bugatti that corners, look no further than the Divo. The 110 ans Bugatti will be limited to just 20 examples. Though Bugatti doesn't mention it, all are likely spoken for. The car looks so French it's liable to play "La Marseillaise" every single time you open the door. The entire exterior has been painted a deep matte blue. The brake calipers are a brighter shade, reminiscent of French racing blue. The brightest and arguably best exterior touches are the French flag's red, white and blue tricolor bars on the mirrors, fuel door and rear wing. The latter is only visible when the movable wing is in it's up position. The leather interior is done up in the same shade as the exterior. Deep blue leather covers nearly every surface, though the seats and seatbelts are done in the same blue as the brake calipers. The seats themselves feature a tricolor stripe along the center, split in the headrest by a "110 ans Bugatti" logo. The steering wheel, too, gets a French flag in the top center of the rim. Related Video:

Check out the diverse ways Bugatti Divo customers are configuring their car

The limited-edition Bugatti Divo introduced in 2018 recently entered production after a development process that took two years. It made its debut in black with blue accents, and we've never seen it in another color — until now. Bugatti released computer-generated images of four Divo configurations commissioned by customers to illustrate the wide range of possibilities. One is painted in a shade of yellow inspired by the Type 55. Company founder Ettore Bugatti would love it; yellow was his favorite color, according to the firm. Another celebrates Bugatti's French roots with blue, white, and red accents inside and out, while a third wears a two-tone livery that highlights the Divo's meticulous design details as well as a contrasting blue exterior. Our favorite from the lot is a gray and blue car an anonymous customer chose because it's similar to the Chiron that's already part of his collection. These examples confirm there's no standard or right way to configure a Divo. Bugatti wants its loyal customers to view the car as a blank slate, and it noted over two-thirds of reservation holders decided to customize their car. Laure Beneteau, the carmaker's sales and operations manager, explained the sky is the limit when it comes to paint colors, upholstery types, and stitching patterns. She joined Bugatti in 2006 and has helped over 400 Veyron and 300 Chiron buyers configure their cars, so repeat customers trust (and value) her opinion. She's not about to see new faces, though; every collector who bought a Divo has at least one Chiron in his or her collection. Clients have the option of traveling to the company's picturesque headquarters in France and working with stylists to create a unique car. "Customers often have their own ideas, such as family crests, national flags, their own logos, or special color schemes. We then try to implement the ideas in technical terms. Some customers choose leather and color to match their handbag or their favorite pair of shoes," said Anne Beynat, Bugatti's sales coordinator. She added changes that would compromise the car's safety or alter the Bugatti logo are off-limits. Inside, customers can choose from many different types of leather. It can be new, vintage, thin, thick, perforated, or something else entirely.

Watch a Bugatti Chiron arrive in style to Monaco dealership

Monaco is known as a playground for the world's ultra-wealthy, so there's no better place to draw the eye of the Bugatti Chiron's potential customers than at a dealer in the tiny city. This clip shows a shining black example of the new hypercar arriving at the showroom. While the 8.0-liter, quad-turbo W16 never gets much above an idle, the growl from the exhausts suggests great things at higher revs. The dark color stands out well on the showroom's white floor. The chrome trim around the doors and intakes also adds a little bit of bling, and the light blue brake calipers provide a nice flash of color. The same turquoise shade appears inside on the center console and seatbelts. It's hard to spot many other details inside because the seats and steering wheel have protective coverings. Even the driver wears white gloves to keep the interior immaculate. Bugatti plans to make just 500 examples of the Chiron for about $2.6 million each, so seeing one is a rare treat, especially this early. They are starting to pop up, though, like this blue one in Manhattan. If you want to hear the Chiron throw a few more revs, this clip from March offers another tease of the upgraded engine's sound.